In today’s highly scrutinized world, a company’s values and mission aren’t just statements on a wall, they’re a blueprint for decision-making in times of crisis.
Take cancel culture, for example. Outrage can strike at any moment. But whether it hurts or helps your brand often comes down to one thing: alignment with your core values and those of your primary stakeholders (key customers, for example).
When your brand knows what it stands for, you can quickly decide whether to lean in, retreat, or defend. Without that clarity, every crisis becomes reactive and potentially damaging.
Our latest blog explores how cancel culture interacts with brand values, and why alignment is your most reliable guide in turbulent times.
READ MORE