
August 06, 2025
Supporting Journalism Isn’t Optional — It’s Essential for Detroit’s Future
In an era where local newsrooms are vanishing and misinformation is on the rise, supporting independent journalism has never been more essential. At Marx Layne & Company, our roots in journalism drive our commitment to sustaining trusted, fact-based reporting in Detroit and beyond. This blog explores why we proudly sponsor outlets like BridgeDetroit and WDET, the vital role journalism plays in democracy and community life, and why businesses should see support for media not as charity—but as a smart, strategic investment in truth and civic health.
At Marx Layne & Company, we’re more than a public relations agency. We’re a team deeply rooted in journalism. Many of us began our careers in newsrooms. We know the value of a well-researched story, a clear-eyed investigation, and a trusted local voice.
We’ve been reporters, editors, producers.
That’s why our commitment to supporting journalism in Detroit runs deeper than strategy: it’s a core part of our values.
We proudly sponsor BridgeDetroit, WDET, and other independent news organizations because they serve a critical role: informing the public, elevating underrepresented voices, and holding all accountable. This is not just a feel-good initiative, it’s a strategic one.
Here's why supporting journalism matters more than ever:
Journalism Is a Pillar of Democracy and It’s Under Threat
Across the country, local newsrooms are shrinking or disappearing. More than 2,500 newspapers have closed in the U.S. since 2005, creating "news deserts" — communities with little or no access to reliable local reporting. When journalism disappears, misinformation spreads, civic engagement declines, and public trust erodes.
Detroit is lucky to have outlets like BridgeDetroit and WDET, which continue to invest in fact-based, community-focused reporting. But they need sustained support from readers, listeners, sponsors, and civic-minded businesses to survive.
Trusted News Builds Smarter Communities
Whether you're a business owner, nonprofit leader, or resident, reliable journalism makes you better informed. News outlets like BridgeDetroit tackle complex issues like housing, education, public safety, and economic development not just with headlines, but with context and community voices. WDET does too, and informs of us all the beautiful cultural and culinary locations and events in the region and beyond.
A well-informed public leads to better decisions, stronger communities, and more equitable outcomes.
PR and Journalism Are Interconnected
As a Detroit PR agency, we work closely with journalists every day. Our job is not to replace the news, it’s to work with the media to tell stories truthfully and effectively. But for those stories to be heard, we need a strong media landscape.
By supporting journalism, we help ensure there are platforms where stories can be shared ethically and reach the right audiences through earned trust and credibility.
Businesses Have a Role to Play
Supporting journalism isn’t just for foundations and philanthropists. Businesses including Marx Layne have a responsibility to invest in the institutions that keep their communities strong and informed.
Sponsoring a news organization is one way. Promoting fact-based content is another. Listening to and engaging with local media builds bridges between sectors and strengthens transparency. Supporting journalism is not charity. It’s a strategic investment in truth, trust, and community progress.
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