In Michigan, nonprofits do so much to enhance the quality of life in our communities, in areas that include helping provide a safety net against hunger, drug addiction or homelessness; child or spouse abuse; economic development and business formation; or the arts and cultural affairs.  This reach is immense, when we consider partnerships with local or state government, businesses, or sponsoring foundations and co-nonprofits.

The media landscape now favors individual authenticity over institutional trust, driven by skepticism toward corporate messaging. Audiences turn to independent voices on platforms like LinkedIn and YouTube. Businesses must humanize communication, using executives and employees as thought leaders to build trust through transparency, storytelling, and direct engagement.

The health and wellness industry sector is growing for several reasons: People are becoming more conscious of the well-being and are taking greater responsibility for their health. As the populations ages, there is a greater focus on living longer, healthier lives. There is also a shift towards holistic health.