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Privacy Policy

Privacy Policy

Effective Date: April 28th, 2026
Last Updated: April 28th, 2026

Marx Layne & Company (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.

1. Information We Collect

1.1 Information You Provide

We collect personal information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Company name
  • Project details or inquiry information
  • Any information submitted through forms or email
1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and time on site
  • Click behavior and referring URLs
1.3 Tracking Technologies

We use tracking technologies including:

  • Cookies
  • Pixels (including Meta Pixel)
  • Tags deployed via Google Tag Manager (GTM)

These technologies help us understand user behavior and improve performance.

2. How We Use Your Information

We use collected information to:

  • Respond to inquiries and provide services
  • Communicate about projects, updates, or opportunities
  • Improve website performance and user experience
  • Analyze marketing effectiveness and campaign performance
  • Deliver targeted advertising and remarketing
  • Maintain security and prevent fraud
  • Comply with legal obligations

3. Analytics, Advertising & Tracking

We use third-party tools to measure and optimize performance:

Google Analytics (GA4)

We use GA4 to understand how users interact with our website, including:

  • Page views and engagement metrics
  • Traffic sources
  • User behavior flows

Google Tag Manager (GTM)

GTM is used to manage tracking scripts and marketing tags without modifying site code directly.

Meta Pixel (Facebook & Instagram)

We use Meta Pixel to:

  • Measure ad performance
  • Build custom audiences
  • Deliver retargeting campaigns

These tools may collect or receive information from our website and use cookies or similar technologies.

4. Cookies & Consent

Our website uses cookies to:

  • Enable core site functionality
  • Analyze traffic and performance
  • Support advertising and remarketing

Cookie Choices

You can:

  • Accept or decline cookies via our cookie banner
  • Adjust browser settings to block cookies
  • Clear cookies at any time

For users in applicable regions (such as the EU), we honor consent preferences before activating non-essential cookies.

5. How We Share Information

We do not sell personal information.

We may share your information:

  • With service providers (analytics, hosting, CRM, email platforms)
  • With advertising partners for campaign delivery
  • When required by law or to protect our legal rights
  • During a business transfer (e.g., merger or acquisition)

6. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal, tax, or regulatory requirements
  • Resolve disputes and enforce agreements

7. Data Security

We implement reasonable safeguards including:

  • Secure hosting environments
  • Access controls
  • Industry-standard security practices

However, no system is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

8.1 General Rights

You may:

  • Request access to your personal data
  • Request correction or deletion
  • Opt out of marketing communications
8.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used
  • Request deletion of your personal data
  • Opt out of the sale or sharing of personal information
  • Not be discriminated against for exercising your rights

To exercise these rights, contact us at: [Insert Email]

8.3 European Economic Area (GDPR)

If you are located in the EEA, you have the right to:

  • Access, update, or delete your personal data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

Legal bases for processing include:

  • Consent
  • Contractual necessity
  • Legitimate interests

9. Third-Party Links

Our website may include links to external websites. We are not responsible for the privacy practices or content of those sites.

10. Children’s Privacy

Our website and services are not intended for individuals under 13. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction. We take appropriate safeguards to ensure your data is protected.

12. Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Information

If you have questions about this Privacy Policy or your data, contact:

Marx Layne & Company
ml@marxlayne.com
(248) 855-6777

 

3300 Orchard Lake Rd
Suite 100
Farmington Hills, MI 48334