MARKETING

PUBLIC RELATIONS

DIGITAL MEDIA

February 04, 2016

Perception Is Everything

For those who have not been watching, listening, reading or streaming the news—or keeping up via social media news feeds—Martin Shkreli is the pharmaceutical executive who raised the price of popular cancer and AIDS drug [...]

For those who have not been watching, listening, reading or streaming the news—or keeping up via social media news feeds—Martin Shkreli is the pharmaceutical executive who raised the price of popular cancer and AIDS drug Daraprim by 5,000 percent. And that increase was overnight. Shkreli said it was so his company could stay profitable because not everyone was paying for access to the drug. 

Not surprisingly, Shkreli was on the receiving end of vocal criticism in the news media, on social media, and from presidential candidates Donald Trump and Hillary Clinton.

Today, Shkreli testified before Congress, though it is safe to say his responses to questions were most noteworthy for what he didn’t say – repeatedly invoking his Fifth Amendment right – and his expressions.

When it comes to perception—especially when you’re already dealing with harsh opinions—your body language completely defines you.

Shkreli smiled and smirked during a serious matter. One should be mindful that expressions and body language can convey a meaning you may have not intended.

When it comes to visual communication, here’s a text book example from Shkreli of what not to do. E-v-e-r.

Access to life-saving drugs is no laughing matter.

http://money.cnn.com/2016/02/04/news/companies/martin-shkreli-hearing/index.html

Share This Story, Choose Your Platform!

Sportsmanlike Conduct with the Media

Flint Water, a Lesson in Crisis 101

Marx Layne is your competitive advantage.

Your reputation and success are our only concerns.

LETS GET STARTED