Landing an interview with a news outlet is a significant opportunity to share your story, highlight your expertise, and connect with a wider audience. Whether you’re preparing for print, radio, or television, having a strategic approach can make all the difference in delivering your key messages effectively. Here are four tips to help you make the most of your next interview:

1. Prepare Your Message
Before the interview, identify two or three key points that encapsulate what you want your audience to remember. Keep these messages clear, concise, and easy to recall. Practice them repeatedly out loud so you can deliver them seamlessly, regardless of the interviewer’s questions.

2. Be Energetic
Energy is contagious and can make your interview more engaging. If you’re speaking by phone or on the radio, stand while you talk to project enthusiasm through your voice. For television interviews, maintain a confident posture, and focus on having a natural conversation with the reporter. Remember to smile—positive body language goes a long way in captivating viewers.

3. Control the Conversation
Even though the reporter leads the questions, you control how your story is told. Gently steer the discussion back to the points you most want to emphasize. This ensures your key messages remain front and center and prevents the conversation from veering into unhelpful territory.

4. Bridge When Necessary
If you encounter a question that feels unrelated or puts you on the spot, use a bridging statement to pivot back to your main message. Acknowledge the inquiry, then segue with a phrase like, “I can’t speak to that directly, but what I can share is…” followed by the topic you wish to discuss. This method keeps you on track while still respecting the question asked.

Conclusion
By preparing thoroughly, projecting authentic energy, guiding the discussion, and mastering bridging techniques, you’ll be well-equipped to handle any interview with confidence. Remember: every question is an opportunity to reinforce your key messages and leave a lasting, positive impression.