Abitibi-Consolidated: Recycling Partnership Launch/Press Conference
The City of Houston, Texas had fallen behind its peers with a recycling rate far below that of other comparably sized cities.
To affect positive change, public attitudes toward recycling had to be changed. An awareness campaign was needed to influence recycling habits and community “buy-in.”
At the center of the support for a recycling increase in the Greater Houston region was Abitibi-Consolidated, one of the largest recyclers of newspapers and magazines in North America. In addition to being a strong advocate of recycling and supporter of environmental stewardship, Abitibi-Consolidated desired to further a relationship it began with the City of Houston in 1992.