Automotive Overview
DETROIT-BASED AUTOMOTIVE PR AND MARKETING COMMUNICATIONS EXPERTS
Not only is the automotive market highly dynamic due to technological advances, but it also constantly changes in response to evolving laws and regulations, particularly concerning autonomous vehicles. In fact, as a result of our expertise in this market, we are frequently retained by European and Asian automotive entities that are looking to expand into the North American region.
Marx Layne offers senior counseling, insightful research, and strategic communications in every critical situation, including crisis communications, helping its clients make solid decisions and compelling, measurable campaigns that connect them with important audiences. We also are keenly aware of the importance of effectively leveraging social media and creating quality content to generate positive word of mouth.
Our automotive public relations approach includes video services, digital media, crisis communication, reputation management, special events, and business-to-business direct marketing campaigns integrated for maximum impact. Traditional advertising, branding and design, and web development, also are within our core competencies so Marx Layne can serve as a centralized provider for all your marketing, PR, and branding exercises.
Contact us to learn more about Detroit’s most experienced public relations firm.
Digital Marketing
Marx Layne & Company’s Digital Marketing team specializes in SEO, Pay-Per-Click,
Social Media Marketing, Content Marketing, Website Development and Creative Services.
- Managed SEO
- Pay-Per-Click
- Social Media Marketing
- Content Marketing
- Website Development
- Creative Services
What We Do
HELPING BUILD YOUR BRAND
Media Relations
A well-executed media awareness strategy can build your company’s reputation, get the word out about your products and services, and mean the difference between success and failure in the industry. Our professionally designed media relations strategies are constructed according to transparent and agreed-upon principles with messages engineered to reach your target audience in both planned and opportunistic ways. Messages should remain consistent and their use should be systematic. Media engagement should focus on your organization’s communication goals, and should always be directed at those who hold a stake in the message.
Our Media Relations Expertise Includes:
- Strategic message development
- Media training
- North American business, automotive trade, aftermarket, technology, and general media outreach and positioning
- White papers, guest editorials, and other specialized content development
Market Introduction and General Awareness
Our skilled team of professionals has helped scores of European, Middle East, and Asian suppliers introduce their brands and heighten overall long-term awareness in the North American marketplace. Services include:
- Media Relations
- Strategic networking and speaking opportunities
- Media training
- Executive positioning
- White papers, guest editorials, and other specialized content development
- Message development (statements, press releases, articles, and more)
- Social media management
- Online monitoring
- Direct marketing with OEMs
Special Events
Our in-house team of executives is dedicated to planning, coordinating, launching, managing, and measuring public relations through special events. Their coordination and implementation of these events is comprehensive, including:
- Procurement of tents and other venue equipment
- Contracting musicians and other live entertainment
- ID confirmation
- Catering
- Staging and lighting
- Obtaining premium giveaways, lagniappes, or mementos
- Obtaining municipal permits
- Production and distribution of invitations to civic leaders and dignitaries
- Researching and securing sponsorship opportunities
- Obtaining maximum media coverage
Crisis Communications
- Crisis planning and preparation
- Impact assessment
- Media affairs
- Online reputation management
- Reputation repair and restoration
Automotive Team
OUR INDUSTRY EXPERTS ARE YOUR AUTOMOTIVE TEAM
The Marx Layne Detroit-based PR team are seasoned, media-savvy experts with wide-ranging experience working with the news media and other key audiences within the automotive sector. Our professionals have a keen understanding of how the industry works and know best how to help increase overall awareness and solidify and protect brand reputation. From the media, customers, and suppliers, to employees, industry analysts and influencers, elected officials, and others, we are well-versed in helping automotive-related businesses communicate.
Michael Szudarek
David Stoyka
Matt Myftiu
Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.