At Marx Layne, our healthcare group provides communication and marketing support for pharmaceutical companies, healthcare facilities, and medical groups.
Our experienced team includes executives with extensive healthcare marketing backgrounds. We work regularly with trade, print, and broadcast journalists covering a broad array of health issues on a national, regional, and statewide basis.
Our clients have included the state’s largest hospice, a global pharmaceutical manufacturer, a statewide coalition of healthcare professionals, medical practice groups, and individual physicians.
We position our healthcare clients before numerous targeted audiences through these services:
- News releases and press conferences to announce expansion programs, specialized services or address timely issues. We are adept at positioning executives, physicians, and other healthcare professionals as experts for newscasts or print coverage on topics drawing public attention – such as health risks, insurance changes, new diets, and legislative and regulatory proposals.
- Graphically pleasing and informative brochures, newsletters, and other marketing materials.
- Ghostwriting and placement of bylined articles or commentaries on topics that position our healthcare clients as leaders in their field.
- Speech texts and conference presentations on healthcare policies, regulatory proposals, suggested reforms, senior citizens’ services, or other topics in consultation with clients.
- The design and management of sophisticated websites
- Social media content creation and dissemination
- Identity packages that create a consistent brand image through all materials, including logos, letterheads, ads, newsletters, videos, PowerPoints, and signage.
Together with our Public Affairs practice, our healthcare public relations group is knowledgeable about consumer concerns, and public policy discussions involving senior care issues, health insurance benefits, prescription costs and importation, home care, Medicare and Medicaid strains, and other high-impact subjects.
Only a handful of issues are as important as health care to reporters and the public. At Marx Layne, we can leverage that concern into awareness and support for virtually any business in healthcare and related fields.
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