Environmental Public Relations
The environment has never been more in the spotlight. At Marx Layne our experts recognize that growing environmental awareness is placing pressure on organizations, companies, and governments to be linked directly to sustainability and responsibility. sustainability and responsibility. Public opinion is now highly sensitive and aware of the link between pollution, waste, food contamination, water loss and future quality of life. This public awareness is impacting political decisions. This is changing how companies and organizations do business, interact with the public, and maintain their reputations.
Today, as companies, organizations, and governments pledge to reduce their carbon footprint, environmental issues must be considered and addressed in their communications plans. Entities cannot downplay the public’s collective embrace of these concerns, and how these issues impact their standing in the community and the media. A comprehensive environmental public relations initiative includes analyzing the public’s view of the entity’s commitment, developing plans for possible reputation management, and being proactive in the pursuit of the positive impact their sustainability programs might have on the environment/community.
Marx Layne has helped organizations achieve significant results in the environmental sector.
Marx Layne has helped organizations achieve significant results in the environmental sector.
As an example of our work, Marx Layne worked for several years with one of the world’s largest paper recycling companies in developing a proactive media outreach campaign to generate awareness, increase tonnage, and demand for their services at the local community, regional level and on a national scale. Our team worked daily in more than 20 major markets across the United States and Canada while performing proactive media outreach.
Marx Layne not only initiated a successful proactive media outreach campaign but also provided counsel and developed award-winning marketing and collat- eral materials to expand the organization’s services. They also coordinated and developed trade show participation, presence, and materials. Additionally, our experts provided valuable advice that helped to safeguard the company’s reputation during environmental discharges, market with- drawals, accidents, and tragedies.
Our work provided tangible results resulting in more than 150 million media impressions. That’s equivalent to handing out your company brochure to 150 million people!
Our experts have helped organizations with communications counsel and services in the following fields:
- Underground Construction
- Hazmat responders
- Environmental remediation
- Energy distributors and suppliers
- Fuel manufacturer/processor
- Injection well
- Waste incinerator
- Chemical manufacturer
- Waste hauler
- Landfill
- Building products manufacturer
- Bridge owner and operator
- Construction company and contractor
- Building management
- Landscape
- Developer
- Road and freeway maintenance
- Medical facility
- Fleet operation
- Small and private business
- OEM
- Tier One supplier
- Recycler
- Governmental entity
- Power plant
- Agricultural
- Planning and zoning committee
- DDA
- Community organization
Our team consists of experienced, top-tier professionals including former journalists, corporate communicators, and crisis communications specialists.
Here’s what we do…
- Develop and disseminate your key messages to targeted audiences
- Provide media training to key personnel, including executives and your sales force so you speak with one voice
- Explain complex problems in a simple manner to a skeptical public
- Assist in managing environmental challenges
- Develop media campaigns that raise awareness and create third-party endorsement of you and your product/service
- Develop community support for projects and goals
- Provide reputation support
- Engage in crisis communications support
Environmental company - Contact Us Today
If you are an environmental company, have an environmental issue, or are an alternative energy company, Marx Layne can help you achieve results that positively impact your bottom line.
Give us a call at 248-855-6777 or contact us today.
Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.