HELPING BUILD YOUR BRAND

Media Relations

With the goal to secure high-profile media coverage by business, lifestyle, and healthcare writers in local TV, print, radio, and online outlets as well as by bloggers and trade media, we will conceptualize and orchestrate an aggressive earned media campaign designed to create awareness and excitement. We will personalize news angles to each news outlet and reporter to generate interest from meaningful media outlets.

Market Introduction and General Awareness

Marx Layne & Company skillfully provides the following:

• Media Relations
• Grand Openings
• Online Content and Influencer Marketing
• Social Media Marketing
• Public Affairs and Community Relations
• Reputation Management and Crisis Communications

Special Events

Leading special events retain Marx Layne to manage all aspects of communications from media relations to social media to web management.

Our agency has years of experience fully staffing events with veteran communicators and generating high-profile visibility in traditional and digital media. In our work for leading special events, we have a proven track record of building audience and increasing sponsorship visibility.

For all events, we maximize media relations, create e-blasts and print collateral, and amplify messaging via social media. We have the knowledge to manage the back end of a website in real-time. We hope clients don’t need it, but any event can face a crisis – from weather-related issues to food-borne illnesses or worse. Our staff is available 24/7 to manage any unforeseen event.

We have the expertise to flawlessly organize events ranging from grand openings for retailers and black-tie sit-down galas with symphonic music for nonprofit organizations, to promoting full-scale art fairs or citywide music festivals that attract hundreds of thousands of people.

It takes an agency with an experienced workforce to staff an event for media relations, crisis communications, and creating real-time content such as still images and video. Event planning is not a sprint, it is a marathon with months of work leading up to, and grueling shifts during, the event. At Marx Layne, our team has the energy for those days that begin at 4 a.m. and end at midnight. Then, when the event is completed we have the sophisticated digital tools to provide the in-depth analytics for print, broadcast, and social media coverage.

Crisis Communications

Effective damage control communications require a public relations firm on-call 24 hours a day, seven days a week, that can develop key messages and produce reliable internal and external corporate communications. At Marx Layne, we know how to communicate with legal advisors, and municipal and civic leaders.

As your public relations agency, Marx Layne would work to effectively manage any crisis. We are flexible and can quickly shift priorities into “crisis mode” as situations arise. At Marx Layne, we stand ready to provide crisis communications counsel on an as-needed basis.

Social Media Marketing

Our social media strategy begins with our genuine understanding of area residents, elected officials, planning commissions, media outlets, and community leaders in Michigan. Once desired positioning and priorities are identified, we will align with target audiences through content to establish authentic connections.

Facebook, Twitter and Instagram

Assist in maintaining and updating Facebook, Twitter, and Instagram pages by:

• Organically grow reach and engagement with targeted groups such as municipal leaders, media, and area residents
• Develop scalable, repeatable, and shareworthy content franchises that appeal to target audiences while keeping your company top-of-mind
• Connecting with key publications, groups, and reporters who cover the industry
• Creating a cohesive look and text
• Pursuing cross-promotional opportunities
• Posting news releases and placements
• Monitoring pages for messages, comments, or inquiries and opportunities to respond
• Research possible advertising opportunities