Marx Layne & Company’s Digital Marketing team specializes in SEO, Pay-Per-Click, Social Media Marketing, Content Marketing, Website Development, Email Marketing, and Creative Services.

Managed SEO

SEO is an integral component of any digital marketing strategy. In concert with other specialized online tactics, Marx Layne’s Managed SEO for the automotive industry aims to help strengthen an organization’s visibility and authority online.

In short: SEO optimizes your visibility online.

The three primary pillars of SEO we focus on are 1) Technical, 2) On-Page, and 3) Off-Page. Technical SEO refers to all the SEO activities that help improve a site and make it easier for visitors to navigate. On-page is the content on a site that impacts its ranking in the search engine (meta descriptions, keywords, meta titles, images, headers, and others). Off-page are the things not on a site that influences its ranking (e.g. backlinks, social media, and more).

Pay-Per-Click

More Traffic. Higher Conversion. Increased Brand Loyalty.

Understanding your target demographics and their online activities is critical to determining if a Pay-Per-Click, organic search or a combination of these tactics is the best approach for your organization. Without question, integrated SEO and PPC campaigns provide the maximum visibility. However, if there is an immediate window to spotlight your brand offering, PPC might be the most effective option.

PPC advertising encompasses many possibilities from platforms including Google, Facebook, LinkedIn, and beyond. From search, social, display, and video, let Marx Layne’s automotive digital marketing team customize a results-focused PPC campaign specially tailored to your overall sales and marketing goals.

Social Media Marketing

• Social Media Strategy Development
• Social Media Design
• Reputation Management
• Community Engagement
• Social Conversation Monitoring
• Social Media Campaigns
• Social Media Content Development & Marketing
• Social Media Analytics
• Social Media Advertising

We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends.

We research current and emerging social media platforms to help our clients choose, build, and manage profiles within the right networks for their brands.

We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We are dedicated to expanding our clients’ following and fostering connections with curent fans. Our social media experts excel at listening and engaging in two-way dialogue, ultimately increasing awareness, influencing perceptions, and changing behavior.

We craft messages that matter. At Marx Layne, we deeply understand our clients’ customers and important stakeholders. We leverage this knowledge to craft skillful messages that reflect the distinctive voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.

Content Marketing

Better SEO. Increased Engagement. More Leads

Content marketing is a key online strategy that leverages unique media such as blogs, articles, videos, podcasts, and more to engage stakeholders, build trust in your organization, and ultimately help shorten sales cycles. Consistent content marketing establishes and nurtures relationships with your key audiences and works in concert with other tactics to help increase overall online visibility.

Our approach aims to provide relevant, insightful, and consistent information to attract a clearly defined audience and drive positive stakeholder action and perception. Our online content marketing helps build trust for your brand and improves SEO and favorable visibility by impacting search engine article and blog rankings.

Website Development

Building Websites That Work — Make a Great First Impression

We build strategic, engaging experiences that help communicate a brand, enhance credibility, and drive traffic down the sales funnel.

Our Approach
To ensure your success, we apply our proven, four-step process — Discovery and Strategy, Content Creation, Design, and Site Development.

Discovery & Strategy — A research-driven approach

The Discovery phase is the first step in the overall development process. It sets the tone for the entire project and outlines all aspects of a proposed website. Specifically, it entails initial research, competitor analysis, defining technical specs and requirements, and establishing the overall business goal and desired outcomes.

Content Creation

Compelling and informative content

Digital content that engages, persuades, and ultimately influences targeted stakeholders is the most crucial aspect of a website for growing your business. Other components such as design, visuals, and videos play a secondary role. Design alone does not sell.

Design — Engaging design

The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand. First impressions can have a ripple effect on a multitude of marketing efforts. A strong website design can set the first impression for visitors, benefit SEO campaigns, help build trust, encourage users to convert, allow brands to stand out among competitors, bolster PPC campaigns, and so much more.

Development & Launch — Performance engineering

Despite organizations accelerating their digital initiatives and investing in improved websites and digital tools, there is often insufficient focus on performance. Performance engineering enhances the speed and efficiency of a website by integrating performance into its design, architecture, and navigation. When an organization has a well-designed and optimally-performing website, it becomes easier to get more conversions.

Creative Services

Digital creativity is about leveraging an array of digital tools and technologies to explore creative ways of highlighting your ideas, industry solutions, and products and services. From photos, video production, and overall branding, to podcast production, graphic design, and logo development, Marx Layne’s automotive digital marketing team works to create the most insightful, efficient, and effective digital communication tools.