WHAT WE DO

CRISIS COMMUNICATIONS

INDUSTRIAL ACCIDENTS
EMPLOYMENT DISPUTES
PRODUCT RECALLS
NATURAL DISASTERS
DISCRIMINATION
WORKPLACE INCIDENTS
DEATH ON PREMISES
FOOD-BORNE ILLNESSES
ENVIRONMENTAL POLLUTION
BOYCOTTS
STRIKES
CORPORATE FRAUD

Many agencies claim to provide crisis communications, but only some can approach the high level of public relations counsel and experience found at Marx Layne & Company.

Marx Layne professionals have years of experience managing high-profile crisis situations both before, during and after they become public. We are frequently retained by leading law firms to help guide their clients through the social media and news media frenzy that often erupts during a company’s most trying times.

Critical issues including employment disputes, industrial accidents, death on the premises, food-borne illnesses and environmental pollution, boycotts, strikes, and corporate fraud have all been expertly handled.

During crisis events, Marx Layne public relations counselors are on-call 24/7/365. Crisis communications team members are experienced in working with legal advisors, police departments, municipalities and hazmat teams while keeping company executives apprised at all times of the crisis as it unfolds.

We train company spokespersons in developing key speaking points and message delivery. Using the latest technology, we respond rapidly, in real-time, actively monitor all print, broadcast, and online media, and respond rapidly whether the crisis occurs in Detroit or nationwide.

Like a community with an outstanding emergency response system, a company with an established crisis management plan always fares better during a crisis. Leading business entities regularly retain Marx Layne to develop sophisticated crisis communications plans to be utilized before, during, and after a potential crisis.

CRISIS PLANNING, RESPONSE, RECOVERY.

Nearly every organization at some point will have to deal with adversity — whether it’s a minor incident that barely attracts attention or a major event that makes national headlines and is splashed across the internet. At the rate of speed that news now spreads — from social media sites to worldwide web headlines to word of mouth — having a crisis plan in place is a necessity. The more prepared you are, the quicker and more effectively disruptions can be managed and resolved. Our team of crisis management experts can prepare your organization by developing a comprehensive crisis communications plan for company leadership detailing potential scenarios and recommended outcomes; message development; facilitating media training; and serving as a spokesperson when your brand is under scrutiny.

Our crisis planning expertise includes:

Risk assessment
Communication strategy and development of a crisis plan specific to your organization
Crisis response flowcharts and reference manuals
Scenario and response planning
Crisis management preparation and simulation
Media training
Realtime sophisticated media monitoring

Crisis Response

Our crisis response team is available 24/7/365, offering expertise, critical thinking, and strategic support for managing all aspects of a crisis. Marx Layne provides a broad range of services through our highly skilled crisis management professionals including:

Message development tailored for customers, vendors, media and the public (statements, press releases, op-eds, articles and more)
Media Relations
Digital media management, including content development, active listening and monitoring and managing dialogues
Stakeholder development and community relations
Crisis response “War Room”
Online reputation management