NEWEST CASE STUDIES

P2 Packaging designs and engineers packaging containers for automotive suppliers and other enterprises throughout North America. The company’s flagship offering is a sustainable shipping solution that cuts millions of dollars in expenses, reduces inventory space, saves trees, and reduces a company’s carbon footprint. P2’s patented corrugated box design is used by many of the world’s largest automakers, including Ford, General Motors, Tesla, Volkswagen, and BMW. As a result, P2’s clients save tens of millions of dollars in production, shipping and labor costs and reduce carbon emissions by hundreds of thousands of pounds per year. With product success, however, also came a challenge—how to rapidly and efficiently scale the company’s overall PR & marketing efforts.

McDonald’s wanted to create awareness and excitement locally about the All Day Breakfast launch on October 6 which was announced in national news and picked up by Detroit area media in late July.