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Digital Media

St. Joseph Mercy Oakland: South Patient Tower Grand Opening

Case Study, Branding, Graphic Design, Logistics, Media Training, Photography, Public Relations, Social Media, Special Events, Audio, Video

Metropolitan Detroit hospital St. Joseph Mercy Oakland wanted to ensure a highly attended and well-publicized series of festivities celebrating the grand opening of its new South Patient Tower, a $145M state-of-the-art addition. St. Joseph Mercy Oakland sought to host a grand opening that was consistent with the hospital’s brand image and key messaging. The hospital’s marketing team needed to identify and manage multiple vendor contracts to fulfill the special event and public relations needs for the grand opening of the South Patient Tower.