This recent election has revealed a striking shift in political communication: the rise of unfiltered campaigning. With candidates bypassing traditional media and engaging directly with their audiences through raw, immediate communication, this shift has not only altered campaign dynamics but is also poised to reshape the role of media in politics. For businesses, these changes highlight new communication strategies and pitfalls to consider when engaging with the public.

Podcasts excel in targeting specific audiences, offering niche content and high engagement, making them ideal for reaching younger, global demographics that avoid traditional media.

Annie Duke, a former professional poker player and author, introduced the concept of "resulting" in her book Thinking in Bets. Resulting refers to the common tendency to evaluate the quality of a decision based on its outcome rather than the decision-making process itself. In crisis communications, this concept offers valuable lessons, particularly in planning and execution, where outcomes can be unpredictable, and the stakes are high.

Creating synergy between a PR agency and its network of stakeholders—clients, media, and community organizations—can drive meaningful impact. At Marx Layne, we recognize that our role goes beyond managing media relations, social media, client websites or even crafting messages; it’s about leveraging our connections to create opportunities for everyone in our network.

How to Respond in a Communications Crisis A restaurant can be one of the most stressful, backbreaking and, yet, exhilarating businesses to own or operate.  A successful restaurant takes a willingness to work long hours, [...]

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world.

Taking its cues from founding partners Michael Layne and the late Fred Marx, the history of Marx Layne & Company is a 30-year love affair with the greater Detroit region, its people, its businesses and