Elevating Your Practice’s Brand

We develop and manage a strategic public relations campaign designed to deliver meaningful results:

• Conceptualize a tactical media relations campaign positioning attorneys as thought leaders
• Identify interview opportunities that correlate to  practice areas, positioning your firm members as experts
• Monitor breaking news and trends, aligning them with interview opportunities 
• Draft bylined articles, op-eds, and blogs corresponding to prominent news stories
• Create and post social media content that is relevant to breaking news, hot topics, and trends
• Manage the back end of your website, ensuring content is optimized for SEO
• Content creation and posting to ensure your firm’s website is constantly updated with relevant articles and blogs
• Web development, design, content creation, optimization, and programming
• Identify and schedule speaking engagements before targeted audiences
• Design, write, print, and disseminate brochures, newsletters, e-newsletters, and other materials to keep your firm and its attorneys top-of-mind among key stakeholders
• Conceptualize and orchestrate special events, including webinars, open houses, and other gatherings, managing the planning, implementation, and promotion

Our public relations professionals generate high-profile media coverage for law firms and their attorneys, raising your profile as experts in your field.

We offer a wide array of synergistic services:

• Media Relations
• Spokesperson training
• Developing and managing social media platforms and dialogues
• Leverage social media platforms, including LinkedIn for law firms and attorneys
• Website design and management
• Creating SEO-focused content for clients’ websites
• Special events planning, execution, and promotion, ranging from small exclusive seminars to highly attended open houses to weekend outdoor events that draw one million people
• Crisis management; we are the go-to agency for large law firms that need highly responsive crisis communications for their clients. We provide crisis communications on an hourly basis, navigating and managing the message with sensitivity to how things play out in a court of law and the court of public opinion.

Marx Layne is frequently retained by attorneys who represent clients in a crisis that comes to the attention of the news media. Our crisis management team has the expertise to skillfully manage the media frenzy that often occurs during a high-profile litigation on an around-the-clock basis. Visit our crisis communications page for more information about our crisis communications services.