Your Legal PR and Marketing Communications Experts
For 30 years, Marx Layne has successfully assisted leading law firms with a broad range of targeted marketing campaigns.
Marx Layne delivers value to law firms who want to generate top-of-mind awareness among existing and prospective clients, referral sources and other stakeholders. The high-profile brand presence we produce can help your firm generate new clients and grow your practice.
Our agency has earned a reputation as a valued partner to our legal clients for positioning them in high-profile, positive media coverage, managing their web and social media sites, and as the go-to agency for highly responsive crisis communications for their clients.
We consistently position our clients in the media as experts and thought leaders in their field through strategic communication campaigns designed to raise visibility and enhance reputation. In today’s fragmented world of print, broadcast and online media, our clients value the strategic direction provided by our experienced communicators.
What We Do
Elevating Your Practice’s Brand
We will develop and manage a strategic public relations campaign designed to deliver meaningful results to your firm. As part of our strategy, we will:
- Conceptualize a tactical media relations campaigns positioning our clients as thought leaders in their field
- Identify interview opportunities that correlate to your practice areas, positioning your firm and attorneys as experts
- Monitor breaking news and trends, aligning them with interview opportunities for your firm’
- Draft bylined articles, op-eds and blogs corresponding to prominent news stories
- Create and post social media content that is relevant to breaking news and hot topics and trends
- Manage the back end of your firm’s website, ensuring content is optimized for SEO
- Content creation and posting to ensure your firm’s website is constantly updated with relevant articles and blogs
- Web development, design, content creation, optimization and programming
- Identify and schedule speaking engagements before targeted audiences
- Design, write, print and disseminate brochures, newsletters, e-newsletters and other graphic materials to keep your firm’s and its attorneys top-of-mind among key stakeholders
- Conceptualize and orchestrate special events, including seminars, open houses and other gatherings, managing the planning, implementation and promotion
Our public relations professionals generate high-profile media coverage for law firms and their attorneys, raising your profile as an expert in your field and also creating awareness among prospective clients seeking to hire legal counsel.
We offer a wide array of synergistic services:
- Media relations
- Spokesperson training
- Developing and managing social media platforms and dialogues
- Leverage social media platforms, including LinkedIn for law firms and attorneys
- Website design and management
- Creating SEO-focused content for clients’ websites
- Special events planning, execution and promotion, ranging from small exclusive seminars to highly attended open houses to weekend outdoor events that draw one million people
- Crisis management; we are the go-to agency for large law firms that need highly responsive crisis communications for their clients. We provide crisis communications on an hourly basis, navigating and managing the message with sensitivity to how things play out in a court of law and the court of public opinion.
Marx Layne is frequently retained by attorneys who represent clients in a crisis situation that comes to the attention of the news media. Our crisis management team has the expertise to skillfully manage the media frenzy that often occurs during a crisis situation on an around-the-clock basis. Visit our crisis communications page for more information about our crisis communications services.
Law Firm Marketing Team
Seasoned Professionals Lead Our Law Firm Marketing Team
The Marx Layne law firm marketing team is comprised of seasoned account professionals who understand the complexities of the legal industry. We know how to promote law firms and specific practice areas to help you reach potential clients and referral sources. We leverage our keen insight of the media landscape to position our clients as experts.
Marx Layne + Company: Public Relations & Communications Experts for Law Firms
Marx Layne + Company | (248) 855-6777
Metro Detroit: 31300 Orchard Lake Rd Suite 100, Farmington Hills, MI 48334
You must be logged in to post a comment.