Overview

Your Legal PR and Marketing Communications Experts

For 30 years, Marx Layne has successfully assisted leading law firms with a broad range of targeted marketing campaigns.

Marx Layne delivers value to law firms who want to generate top-of-mind awareness among existing and prospective clients, referral sources and other stakeholders. The high-profile brand presence we produce can help your firm generate new clients and grow your practice.

Our agency has earned a reputation as a valued partner to our legal clients for positioning them in high-profile, positive media coverage, managing their web and social media sites, and as the go-to agency for highly responsive crisis communications for their clients.

We consistently position our clients in the media as experts and thought leaders in their field through strategic communication campaigns designed to raise visibility and enhance reputation. In today’s fragmented world of print, broadcast and online media, our clients value the strategic direction provided by our experienced communicators.

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What We Do

Elevating Your Practice’s Brand

We will develop and manage a strategic public relations campaign designed to deliver meaningful results to your firm. As part of our strategy, we will:

Conceptualize a tactical media relations campaigns positioning our clients as thought leaders in their field
Identify interview opportunities that correlate to your practice areas, positioning your firm and attorneys as experts
Monitor breaking news and trends, aligning them with interview opportunities for your firm’
Draft bylined articles, op-eds and blogs corresponding to prominent news stories
Create and post social media content that is relevant to breaking news and hot topics and trends
Manage the back end of your firm’s website, ensuring content is optimized for SEO
Content creation and posting to ensure your firm’s website is constantly updated with relevant articles and blogs
Web development, design, content creation, optimization and programming
Identify and schedule speaking engagements before targeted audiences
Design, write, print and disseminate brochures, newsletters, e-newsletters and other graphic materials to keep your firm’s and its attorneys top-of-mind among key stakeholders
Conceptualize and orchestrate special events, including seminars, open houses and other gatherings, managing the planning, implementation and promotion

Our public relations professionals generate high-profile media coverage for law firms and their attorneys, raising your profile as an expert in your field and also creating awareness among prospective clients seeking to hire legal counsel.

We offer a wide array of synergistic services:

Media relations
Spokesperson training
Developing and managing social media platforms and dialogues
Leverage social media platforms, including LinkedIn for law firms and attorneys
Website design and management
Creating SEO-focused content for clients’ websites
Special events planning, execution and promotion, ranging from small exclusive seminars to highly attended open houses to weekend outdoor events that draw one million people
Crisis management; we are the go-to agency for large law firms that need highly responsive crisis communications for their clients. We provide crisis communications on an hourly basis, navigating and managing the message with sensitivity to how things play out in a court of law and the court of public opinion.

Marx Layne is frequently retained by attorneys who represent clients in a crisis situation that comes to the attention of the news media. Our crisis management team has the expertise to skillfully manage the media frenzy that often occurs during a crisis situation on an around-the-clock basis. Visit our crisis communications page for more information about our crisis communications services.

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Digital Marketing

Marx Layne & Company’s Digital Marketing team specializes in SEO, Pay-Per-Click,
Social Media Marketing, Content Marketing, Website Development and Creative Services.

Managed SEO
Pay-Per-Click
Social Media Marketing
Content Marketing
Website Development
Creative Services

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Law Firm Marketing Team

Seasoned Professionals Lead Our Law Firm Marketing Team

The Marx Layne law firm marketing team is comprised of seasoned account professionals who understand the complexities of the legal industry. We know how to promote law firms and specific practice areas to help you reach potential clients and referral sources. We leverage our keen insight of the media landscape to position our clients as experts.

Michael Layne, Partner

Michael Layne has been serving established and growing companies in the Detroit metropolitan area since the early 1980s. He is highly respected for his strategic communications counsel, keen insights, and ability to seamlessly shift tactics and messaging across numerous industries as an extension of his clients’ brands.

Layne works with clients in a broad range of industry sectors, including real estate, hospitality/food service, technology, entertainment, professional services, sports, manufacturing, retail, financial services, consumer products and communications.

A founding partner of Marx Layne & Company, Layne is widely regarded for his strategic communications expertise. Layne has skillfully conceptualized and managed public relations campaigns for law firms and other professional service industries. He has deftly crafted media statements and talking points, facilitated media training to prepare leadership for news interviews and served as liaison between clients and the media. Large law firms often call upon Layne to provide responsive and strategic communications counsel to their clients.

He strongly believes in personalized service, responsiveness and accountability. Layne respects the correlation between dollars spent by a client and results and takes very seriously his role in protecting clients facing a crisis.

Christine Snyder, Senior Account Executive

Christine Snyder primarily serves clients in professional service industries, specializing in campaigns for law firms. She is an award-winning business publications writer with 20 years experience as a business journalist and corporate communications specialist. Prior to joining Marx Layne, Snyder worked as a journalist for such publications as Crain’s Detroit Business and The Detroit News as well as a wide array of trade publications.