Originally Posted: Detroit Free Press
Client: Faygo

Fruity ice cream and bubble gum are the newest flavors in Faygo’s lineup. The iconic beverage company's Super Pop and Bubble Pop! flavors are now arriving in stores.

Faygo says its Super Pop flavor is a fruity take on popular Superman ice cream, while light- pink Bubble Pop! brings to mind bubble gum with added hints of vanilla and fruit notes.

Both flavors are available in 20- and 24-ounce bottles and are being sold at Meijer stores. Other retailers are also expected to carry them.

“This is one of the biggest launches in Faygo’s 118-year history,” said Dan Trpevski, the company's executive vice president, in a news release. “We’re proud to introduce ... Super Pop and Bubble Pop! to our lineup of over 50 iconic Faygo varieties.”The Detroit-born company is celebrating the launch by bringing its House of Faygo Pop-Up to downtown Detroit on April 4-6.

The three-day pop-up experience will be at 1001 Woodward Ave. (near Campus Martius) and will offer visitors an opportunity to taste the Super Pop and Bubble Pop! flavors and buy merchandise. It will also include photo opportunities, a tasting bar, art and culture collaborations, and a live DJ set with Sheefy McFly.

In late 1907, Faygo started out as the Feigenson Brothers Bottling Works in Detroit. Years later, the name was shortened to Faygo. The Faygo bottling plant and headquarters are still on Gratiot Avenue in Detroit. Since 1987, Faygo has been part of the National Beverage Corp., which has brands that include LaCroix and Everfresh Juice.

House of Faygo in downtown Detroit hours are 5-7 p.m. April 4 and noon- 5 p.m. April 5-6. For more information, go to houseoffaygo.com.

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