The New Imperative for Corporate PR and Marketing
Artificial Intelligence is reshaping the communications landscape. For CMOs and PR leaders, responsible integration is no longer optional. It is essential.
Marx Layne & Company helps organizations establish communication-focused AI strategies that drive efficiency, strengthen brand voice, and safeguard reputation. Our advisory approach ensures that every step toward automation aligns with corporate values and governance standards.
AI Strategy and Governance for Corporate Communications
Guiding Communications Leaders in Responsible AI Adoption to Enhance Efficiency and Protect Brand Integrity
Our Core Service Areas
AI Communications Strategy & Assessment
We analyze your communications workflow to identify where AI can deliver meaningful productivity gains, without compromising message quality, brand integrity or compliance.
- Departmental workflow audits
- AI use-case mapping and priority frameworks (which ai tools are best)
- Executive-level recommendations for strategic integration
Brand Voice Governance & Prompt Frameworks
Maintain brand integrity across all AI-assisted content.
- Custom brand voice protocols for AI tools – not sure what this means? Is this to protect their brand with checks and internal processes as ai can get it wrong.?
- Pre-approved prompt libraries and tone guardrails
- Oversight structures to preserve accuracy and authenticity
Risk, Ethics & Reputation Management
Protect your brand from unintentional exposure or misinformation.
- AI ethics and compliance briefings
- Reputation risk assessments tied to automation
- Policy development for approval and verification cycles
Executive & Departmental Training
Equip leadership and teams with the skills to use AI responsibly.
- Workshops for PR, marketing and creative teams (maybe add creative teams here)
- “Human-in-the-loop” communications management
- Practical guidance for maintaining oversight and efficiency
Why Marx Layne
For more than 40 years, Marx Layne has guided clients through economic, governmental, and technological change, helping them adapt confidently to shifting market conditions while remaining current, competitive, and forwardthinking. Combining strategic insight with practical execution, we enable organizations to anticipate disruption, harness innovation, and help better position them for sustained growth and resilience.
Our AI Communications Advisory Team expands that expertise into the next frontier, helping clients:
- Streamline operations without losing brand control
- Protect reputation in a fast-paced digital environment
- Establish scalable, compliant AI governance models
[Request AI Strategy Briefing]
Let's Shape the Future of Communication Responsibly
If you haven’t started implementing an AI strategy, you’re already left behind.
Position your team at the forefront of intelligent, ethical communication strategy.
Contact us
- C-Suite Level AI training and company strategy
- Marketing support and training for internal teams
- Brand protections when using AI tools
- How to use AI to predict the competition’s next move.
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Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.
