Retail Public Relations Detroit, MI
The retail public relations practice group of Marx Layne & Company, in Detroit, MI traces its roots to the founding of the agency in 1987.
Throughout the firm’s history, Marx Layne has been considered to be the “go-to” source for clients and reporters alike in obtaining experienced, knowledgeable and resourceful counsel on the retail scene.
The firm’s clients range from Fortune 100 corporations to entrepreneurial merchants with one location. Marketing and public relations services for apparel, home, health and beauty/pharmacy, supermarket, department, specialty, major appliances, fine jewelry, furniture, automotive dealerships and gift retailers encompass conventional media relations, strategy formulation, special events/openings, sales associate training and clientele insights, and campaign conceptualization and implementation.
Marx Layne & Company professionals in the retail practice group understand the difference between and the relationship of SKU and ROI. The firm’s point of difference from its counterparts is that agency staffers have held positions of responsibility and accountability on the client side of retailing.
The firm has excellent relationships with newsroom decision-makers on a local, regional, national and trade basis. Marx Layne’s portfolio of clients also includes companies, which supply products and services, lease store-sites and enjoy other vendor links to the retail sector.
Partners of the agency often serve as spokespersons for retail clients, both for general audience outlets and for investor relations assignments.
Neighborhood Service Organization (NSO) greatly enjoys a beneficial partnership with Marx Layne & Company. Its dedicated and responsive team has become an extension of ours. They have done an outstanding job elevating awareness about our life-changing and supportive programs and fundraising initiatives that positively impact the lives of our community’s most vulnerable neighbors. Personally, as the president and CEO of a nonprofit organization, it is important for me to be visible before our key audiences. Marx Layne has been instrumental in ensuring that my position is highlighted through diverse media opportunities and also by positioning me for awards such as the Detroit Free Press’ 2014 Shining Light Eleanor Josaitis Unsung Hero Award. From helping to coordinate the groundbreaking and ribbon cutting ceremony for the NSO Bell Building project to securing media attendance at press conferences and other events, writing and designing informative and visually stunning newsletters and more, Marx Layne truly has been a blessing and true partner to NSO.
The Southwest Detroit Business Association has relied on the professional services of Marx Layne & Company for the past eight years. We have also called upon them for counsel when other community leaders have come to us for advice. That kind of public relations support requires a solid understanding of our mission and the diverse stakeholders we proudly serve. Their team of industry professionals has the knowledge, expertise and relationships that help us meet and exceed our communications goals.
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