Retail Public Relations Detroit, MI

Cantoro WXYZThe retail public relations practice group of Marx Layne & Company, in Detroit, MI traces its roots to the founding of the agency in 1987.

Throughout the firm’s history, Marx Layne has been considered to be the “go-to” source for clients and reporters alike in obtaining experienced, knowledgeable and resourceful counsel on the retail scene.

The firm’s clients range from Fortune 100 corporations to entrepreneurial merchants with one location. Marketing and public relations services for apparel, home, health and beauty/pharmacy, supermarket, department, specialty, major appliances, fine jewelry, furniture, automotive dealerships and gift retailers encompass conventional media relations, strategy formulation, special events/openings, sales associate training and clientele insights, and campaign conceptualization and implementation.

Marx Layne & Company professionals in the retail practice group understand the difference between and the relationship of SKU and ROI. The firm’s point of difference from its counterparts is that agency staffers have held positions of responsibility and accountability on the client side of retailing.

The firm has excellent relationships with newsroom decision-makers on a local, regional, national and trade basis. Marx Layne’s portfolio of clients also includes companies, which supply products and services, lease store-sites and enjoy other vendor links to the retail sector.

Partners of the agency often serve as spokespersons for retail clients, both for general audience outlets and for investor relations assignments.

Click to view the Twelve Oaks Mall case study.

Testimonials

“Since 2012 Bayview Yacht Club has counted on Marx Layne to be a trusted partner and provide public relations and marketing for the Bayview Mackinac Race and other regattas the club hosts. We count on them to deliver high level planning and media coverage for the race and our sponsors, and they have not let us down.

The Marx Layne team is able to dig through dozens and dozens of stories each year to find the ones that will resonate in the media and in the public, helping to elevate the Club and Race locally and on a national level. They are a valuable partner to the Race, sponsors and the sailing community.”
Marx Layne has expertise in many industries.