Nonprofit Public Relations
Metropolitan Detroit-based public relations, marketing, and digital media firm Marx Layne & Company has a long and successful history of positioning nonprofit clients before their constituents, including the local community, news media, donors, foundations, board members, and business and municipal leaders. Our nonprofit clients range from entities serving the homeless to foundations with more than $800 million in assets.
Our agency regularly positions our nonprofit public relations clients as leaders, with their presidents and directors consistently awarded by key media with nonprofit awards such as “Michigander of the Year” (The Detroit News), “Best Managed Nonprofit” (Crain’s Detroit Business) and the “Eleanor Josaitis Unsung Hero Award (Detroit Free Press).”
What We Do
In today’s economy, local, state, and federal funding of nonprofits continues to decline. It is increasingly important for nonprofits to have an effective communications strategy allowing them to successfully fundraise. At Marx Layne & Company, our experience working with nonprofits has shown that by generating high-profile media coverage, as well as expertly positioning our client’s social media pages and websites, they are able to be more responsive, generate vital funding, and increase membership.
For our nonprofit public relations clients, we provide unique, integrated marketing solutions, allowing them to have a greater impact communicating through the news media, their website, social media, special events, awards, fundraising, capital campaigns, electronic email, direct mail and other effective forms of communication.
Our qualified and creative professionals include executives with considerable experience in the nonprofit sector, as well as those with media and marketing backgrounds, who consistently:
- Identify and originate media opportunities
- Compose and disseminate news releases and media advisories
- Write and place bylined articles or commentaries on behalf of our clients, positioning them as experts
- Create, refresh, and manage social media content
- Design, create, and manage copy and optimize websites
- Develop video to be used on websites and social media pages
- Draft, design, and distribute e-blasts
- Professionally write, design, and produce collateral materials, including annual reports, programs, newsletters, invitations, and other marketing materials
- Conceptualize and organize events, such as ribbon cuttings and fundraising dinners, to bring in new supporters and attention to nonprofit
- Develop speeches and scripts
- Position organizations and their CEO’s for nonprofit and community awards
- Develop volunteer, donor, and supporter recognition strategies
- Work to develop a cohesive brand identity for our clients
We establish long-term working relationships with our nonprofit clients, becoming a virtual – and seamless – part of their organization. Their mission, hopes and goals become ours.
Testimonials
“Kevin’s Song is a non-profit organization whose mission is to empower communities to prevent suicide and to offer hope and healing to survivors. As part of its mission, Kevin’s Song hosts Michigan’s largest and widely respected annual conference directly focusing on suicide. Since 2020, we have worked with Marx Layne to promote the annual conference and to raise awareness of Kevin’s Song and its mission. Mike Odom and his team of marketing and media specialists, have elevated the Kevin’s Song mission through their strategic stakeholder engagement, print and social media communications and connections. In addition to generating increased attendance and awareness of the conference, Marx Layne has helped to raise Kevin’s Song to prominence as an influential suicide prevention organization. And because of its committed and dedicated team of professionals – who understand the importance of suicide prevention – Marx Layne has positioned Kevin’s Song as a trusted resource beyond Michigan regionally and nationally.”
– Gail Urso, Co-Founder, Kevin’s Song
"For more than 10 years, Grace Centers of Hope has greatly benefited from its partnership with Marx Layne & Company. Their team of experienced communications professionals has played a crucial role in advancing our mission, generating significant and meaningful awareness of our efforts to combat homelessness, abuse, and addiction. From promoting our programs and services to highlighting our residents’ success stories and providing strategic support for our signature fundraising events, their expertise and dedication have significantly contributed to our overall success. Thanks to the hard work of the Marx Layne & Company team, our ability to positively impact and support the community has exponentially increased."
— Kent W. Clark, CEO of Grace Centers of Hope and Pastor at Grace Gospel Fellowship Church
Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.