MARKETING

PUBLIC RELATIONS

DIGITAL MEDIA

Case Study, Public Relations

Crisis and Reputation Management

For more than thirty-five years, clients have trusted Marx Layne & Co. with complex, urgent, highly sensitive crisis and reputation management campaigns, as well as community relations projects and comprehensive crisis prevention planning.

In all these assignments, Marx Layne & Co. has demonstrated ability to respect and safeguard client confidentiality; quickly marshal experienced public relations counselors to client and situation needs; work cooperatively with internal counsel, boards of directors, key executives, municipal officials, and other stakeholders; and deliver precise communications to identified internal and external audiences at the right times; in the right ways.
Recent assignments have included:
  • Community relations, public information campaign for the world’s largest water company.
  • Financial scandal at a joint union-global automaker consortium.
  • High-level personnel crisis for a Michigan public research university.
  • Crisis management for an international missionary group regarding claims of sexual impropriety.
  • Foodborne illness and labor disputes for multiple restaurants.
  • Reputation management for one of the nation’s largest financial services firms.