Case Study, Public Relations
Crisis and Reputation Management
For more than thirty-five years, clients have trusted Marx Layne & Co. with complex, urgent, highly sensitive crisis and reputation management campaigns, as well as community relations projects and comprehensive crisis prevention planning.
In all these assignments, Marx Layne & Co. has demonstrated ability to respect and safeguard client confidentiality; quickly marshal experienced public relations counselors to client and situation needs; work cooperatively with internal counsel, boards of directors, key executives, municipal officials, and other stakeholders; and deliver precise communications to identified internal and external audiences at the right times; in the right ways.
Recent assignments have included:
- Community relations, public information campaign for the world’s largest water company.
- Financial scandal at a joint union-global automaker consortium.
- High-level personnel crisis for a Michigan public research university.
- Crisis management for an international missionary group regarding claims of sexual impropriety.
- Foodborne illness and labor disputes for multiple restaurants.
- Reputation management for one of the nation’s largest financial services firms.