Breakfast at the Beach: Turning a National Product Launch into a Local Media Event

To build excitement around the launch of McDonald's All Day Breakfast, Marx Layne transformed a national product announcement into a high-impact local experience. The agency created and executed Breakfast at the Beach, a one-day event at Detroit's Campus Martius Beach that gave thousands of attendees the opportunity to enjoy the new menu before the official nationwide launch. From event planning, permitting, logistics, and branded experiences to media outreach and on-air TV food drops, Marx Layne managed every aspect of the campaign. The result was widespread television coverage across Detroit's major news stations, memorable on-air brand integrations, and extensive pre-launch buzz that helped position McDonald's All Day Breakfast as one of the region's most talked-about product launches.

StradVision, an AI-based vision processing startup that provides software to Tier 1s and OEMs developing ADAS systems and autonomous vehicles, needed a high-quality promotional video created in a tight time frame for an event with potential investors, which would tell the story of what their company offers in just two minutes.