23 03, 2020

Affinity Bands: 9 Best Practices for Brand Licensing

2020-03-23T15:28:55-04:00

Smartwatch sales have surpassed the entire output of the Swiss watch industry, and wearable tech offerings from Apple, Samsung, Garmin, Fitbit and others offer the opportunity for continued personalization and branding. Having tapped into this market, Affinity Bands has realized 500 percent growth month over month for two years. With over 200 active licenses [...]

Affinity Bands: 9 Best Practices for Brand Licensing2020-03-23T15:28:55-04:00
20 03, 2020

NREMG: COVID-19 Crisis Has Immediate Impacts for Detroit Property Owners, Tenants

2020-03-20T14:08:30-04:00

As metro Detroit residents continue to grapple with the COVID-19 health crisis, it’s clear the outbreak is affecting every corner of our lives, and every industry we work in. By Connaé Pisani - March 20, 2020 Connaé Pisani // Courtesy photo As metro Detroit residents continue to grapple with the COVID-19 health crisis, [...]

NREMG: COVID-19 Crisis Has Immediate Impacts for Detroit Property Owners, Tenants2020-03-20T14:08:30-04:00
19 03, 2020

Key Elements for Effective Soundbites

2020-03-19T15:57:46-04:00

Soundbites help you reach the people you want to influence. Al Upchurch, Senior Vice President at Marx Layne & Company, gives five key elements to producing memorable soundbites. An interview is worth nothing without your target messages. Make sure the soundbite conveys one of those messages. Be clear and concise. Complicated answers to questions [...]

Key Elements for Effective Soundbites2020-03-19T15:57:46-04:00
11 03, 2020

Key for businesses to weather Coronavirus storm

2020-03-24T12:32:44-04:00

Michael Layne, Founding Partner and President of Marx Layne & Company I recently wrote a blog about how the crisis you get is the crisis you least expect. Little did I know, just two weeks ago, that the Coronavirus that was big news in China would now dominate the media in the United States, [...]

Key for businesses to weather Coronavirus storm2020-03-24T12:32:44-04:00
10 03, 2020

Calderone Advisory Group: Auto Industry’s Virus Fears Shifting From Supply to Demand

2020-03-17T12:50:49-04:00

By Gabrielle Coppola March 9, 2020, 1:42 PM EDT Updated on March 9, 2020, 11:00 PM EDT American flags fly at at a car dealership. Photographer: Luke Sharrett/Bloomberg Automakers and suppliers across the globe have been scrambling to keep production going after the coronavirus shuttered parts plants across China. Now a bigger fear is emerging: Consumers [...]

Calderone Advisory Group: Auto Industry’s Virus Fears Shifting From Supply to Demand2020-03-17T12:50:49-04:00
9 03, 2020

Atwater Brewery named presenting sponsor for 2020 Bayview Mackinac Race

2020-03-09T12:52:34-04:00

This is the race’s 96th consecutive year DETROIT – Atwater Brewery was named a presenting sponsor Monday for the Bayview Yacht Club’s 2020 Mackinac Race. This is the race’s 96th consecutive year. Atwater was also named the official malt beverage/beer, hard seltzer and hard cider sponsor of the race. “In a year in which [...]

Atwater Brewery named presenting sponsor for 2020 Bayview Mackinac Race2020-03-09T12:52:34-04:00
4 03, 2020

Local Newspapers Explore Nonprofit Model for Survival

2020-03-04T14:58:57-05:00

Local Newspapers Explore Nonprofit Model for Survival: Public Generally Unaware of Local Newspaper Struggle The recent bankruptcy filing of McClatchy, a publisher of dozens of local newspapers including the Sacramento Bee, Kansas City Star and Miami Herald, is the latest casualty in the growing trend of diminishing local newspapers. While newspapers are not dead, [...]

Local Newspapers Explore Nonprofit Model for Survival2020-03-04T14:58:57-05:00
27 02, 2020

Opinion: Attracting talent key to fixing skilled labor shortage

2020-02-27T12:01:52-05:00

Connaé Pisani I Published 10:45 p.m. ET Feb. 26, 2020 As Detroit’s real estate and construction boom continues, those of us in these industries are working hard every day to keep the momentum going and bring the city to even higher heights of success. But underneath it all lies a problem that must be [...]

Opinion: Attracting talent key to fixing skilled labor shortage2020-02-27T12:01:52-05:00
25 02, 2020

Splish Splash I was Taking A Bath – in a Wendy’s Kitchen

2020-03-11T17:07:25-04:00

Although it may sound trite, the best advice for any business is to expect and prepare for the unexpected.  As crisis communications experts, Marx Layne, a Detroit area public relations agency, is regularly engaged by clients locally and nationally to help them anticipate and prepare communications strategies in advance of any conceivable crisis. One recent [...]

Splish Splash I was Taking A Bath – in a Wendy’s Kitchen2020-03-11T17:07:25-04:00
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