The Pew Research Center came out with findings based on the Online News Association’s annual conference in late 2019, reporting on the changes in how Americans use online news outlets. Some of the most noteworthy takeaways from the findings are relevant lessons for business entities who use social media to communicate news. Three findings [...]
Local advocates to be guest speakers at suicide awareness conference By Gina Joseph gjoseph@medianewsgroup.com; @ginaljoseph on Twitter Jan 7, 2020 KnowResolve founder Dennis Liegghio, far right, enjoys a musical moment with members of the Shed’s teen council. Liegghio will be one of the keynote speakers at the conference on suicide Jan. 23-25 in Plymouth. [...]
Hospitality industry vulnerable to crises Food-borne illness. Product recalls. Boycotts, strikes and layoffs. Alleged discrimination. Armed robbery. Death on premise. These are just some of the critical issues our crisis management team has expertly handled on behalf of our clients in the hospitality sector. Restaurants and hotels are faced with adversity at some point—from [...]
Email Marketing is Not Dead; It’s Still Key To Boost Your Brand Many new digital marketers claim that email marketing has been replaced by social media platforms. The truth is, email marketing is a highly cost-effective way to reach your target market. While some digital agencies like to treat social media as the mysterious, [...]
How to harness Instagram to drive revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access the application daily and more than 95 million posts shared each day, making it [...]
Marx Layne Remains the Best Agency for Special Events Marketing & Public Relations Beginning this past May, through September 8, Marx Layne was retained by eight major special events to manage all aspects of communications from media relations to social media and web management. Why are so many events choosing us to manage their communications? Because [...]
Make media relations the centerpiece of your 2020 marketing plan Good marketing should be designed to raise a company’s brand, sales and bottom-line results. Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media relations. Effective media relations does more than just get [...]
The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface of a story. They sometimes discover things powerful people don’t want the public to know. Whether the public sees [...]
Of all the buzzwords and trends associated with the automotive world today, No. 1 has to be “autonomous”. Once the pipe dream of science-fiction writers, today’s automakers are moving that fiction closer to reality every year — leading us toward a world where people can simply get into our cars, and let them do the [...]
A television interview can be intimidating but it doesn’t need to be. Television provides a great opportunity to support your brand and present a story or message to an audience that your organization needs to reach. It won’t transform your business but it can be important to your overall PR and marketing strategy. Marx Layne [...]
