Marx Layne arranged and participated in a Detroit area media tour for the management of the USC Shoah Foundation. This tour included high profile appearances on NAME with Chuck Stokes, WDET and a one-on-one interview for the Executive Director with Tom Walsh, then-business columnist with the Detroit Free Press. Foundation officials informed us the Walsh column on the event generated significant awareness and resulted in increased ticket sales. This strategic media placement, along with many others, included comments from local key influencers which resonated within the Detroit philanthropic community, facilitating awareness and ultimately ticket sales.
Our team also distributed and staffed a news conference at the event announcing the Foundation’s commitment to education and partnership with Ford Motor Company, which included legendary director Steven Spielberg. The news conference was covered by every media outlet in Detroit. Additionally, our team was on-site for the entire event, coordinating continuing media coverage and attendees, arranging photo coverage with a team of photographers and overseeing a videographer editing and forwarded b roll during the event.