Marx Layne managed the multi-faceted aspects of the media campaign through outreach to TV, print, radio and online news outlets. We conducted a strategic campaign, penning personalized pitches that resulted in several interview opportunities for the Sanctum House’s founder and human trafficking survivors who described their experiences and journey to a better life thanks to the support and assistance of Sanctum House.
Our team drafted all press materials, including a press release announcing the capital campaign that was distributed statewide and posted on the Michigan newswire. Another press release announced the Sanctum House’s 2nd annual Voices of Hope: Ending Human Trafficking virtual event. This event was hosted by Karen Drew, WDIV TV anchor and investigative reporter.
We also composed and shared an opinion piece on behalf of the Sanctum House founder that was published online and in print by several community newspapers.
To support campaign fundraising, our team of account professionals drafted ask letters, invitation letters, fact sheets and bios for the capital campaign’s press kit as well.