Marx Layne devised a highly visible media relations campaign. To fully integrate messaging, the agency managed: the design, writing and programming of NSO’s new website; social media; outreach to targeted donors and community; and the design, writing and disseminating of a monthly e-newsletter and semiannual tabloid-size print newsletter, which we continue to produce today.
Marx Layne assisted NSO with conceptualizing, designing and producing collateral material, such as direct mail pieces, fliers and e-blasts for the capital campaign.
We coordinated multiple press events, including: a ground breaking ceremony in 2011; before, during and immediately following the move-in of the first set of residents in August 2012; and the official ribbon cutting ceremony in October 2013. Throughout the campaign, we also hosted media tours of the NSO Bell Building.
In addition to our media outreach we: developed key messages and Q&As for NSO leadership; created compelling press kits and all related materials, from press releases to FAQs and fact sheets; assisted the client in launch logistics; and conducted pre-, day-of and post-event media relations activities.
To keep the capital campaign top-of-mind for NSO’s existing and potential supporters, staff, funders, donors, the faith-based and general community at large and the media, Marx Layne interviewed and wrote profiles on the Bell Building residents in monthly e-newsletters and print newsletters that were distributed to the client’s database. We used the NSO website and social media channels to regularly share construction updates and photos of the various stages of the renovation. We also positioned NSO’s President and CEO and other Bell Building renovation project leaders for expert commentary regarding issues of homelessness on public affairs and talk radio programs.