Our team used a mixture of media relations, events and social media to publicize the wide range of amenities at MGM Grand Detroit to its target audience.
To assist in our media outreach, our team developed an annual media calendar for each department that served as an outline for media pitch ideas. Included in this calendar were holidays and seasonal trends, annual events including Detroit Restaurant Week and the Plymouth Chili Festival, themed days such as National Pickle Day and a list of upcoming features in local and trade publications.
Our team also coordinated one-on-one tours and opportunities with existing and newly assigned reporters covering MGM Grand Detroit to position the property on the forefront of the media’s minds, as well as team members as experts in their given fields.
To further publicize the property’s amenities, we coordinated events to make MGM Grand Detroit top-of-mind for both the media and current and potential guests:
- When Chef Wolfgang Puck visited the property in 2012, 2013 and 2014, we coordinated one-on-one telephone interviews with local radio stations, sit-down interviews with print and online media and cooking segments with television news stations. In 2014, we also coordinated a late afternoon on-property book signing for his new cookbook to entice fans to stay on property for dinner and entertainment.
- In 2012, when Chef Michael Mina was in town visiting his restaurants, we created and executed a healthy cooking class with local firefighters and invited local media.
- Our team also coordinated media attendance for grand opening events at the property including for the opening of TAP at MGM Grand Detroit in 2012.
The team posted photographs, video and status updates on Marx Layne’s Facebook and Twitter pages for events including Merry Merry Monday and Monday’s with Bernie. We also drafted updates for the social media accounts of Bernie Smilovitz and guest DJs at V Nightclub to make their audiences aware of the upcoming events at MGM Grand Detroit.