Since Marx Layne unveiled the website, HELRA members now enjoy a single point of information and have been using the website extensively to obtain information, download forms and use its many resources in the collective bargaining process. It also provides tools for members to improve employee relations to elevate the entire team.
Members and visitors also consume industry-relevant content on such issues as staffing, trends in the Chicago hotel industry market, prepping for a pandemic and post-pandemic marketplace and, traveler behavior trends.
HELRA.org also provides members with COVID-19 resources with online safety training courses and suppliers.
Because of Marx Layne’s efforts, HELRA now has a stable and established online presence that not only benefits the organization in membership retention. It allows for membership growth, as well.