Comcast: Increase Facebook Fan Base and Awareness of Emmy ‘On Demand’ Viewing Options
Marx Layne waged an aggressive, three-day campaign on behalf of Comcast to promote XFINITY On Demand and raise excitement surrounding viewing nominee programs On Demand the weekend of the awards show.
This campaign extended to Twitter, where Marx Layne and Comcast employees shared Emmy excitement via about a dozen posts tagged with #OnDemand.
Additionally, Marx Layne launched a Comcast Michigan Pinterest account, linked to the Facebook account via a new Facebook Tab. We began building a following on Pinterest by pinning nearly 60 pins of images relating to the Emmy nominated programming.
In addition, a small investment in Facebook advertising promoting ‘Emmy On Demand’ was made.
- Positive interactions with fans with comments, poll responses and question answers.
- 887 new fans gained as a result of campaign
- 51,411 views of status updates
- Dozens of new pins on Pinterest promoting XFINITY Emmy On Demand content