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Top 10 Media Trends for 2021
By Marx Layne A Detroit-based public relations and digital media agency To call 2020 unique would be the understatement of the century. The COVID-19 pandemic and the ensuing economic crisis changed how people live [...]
Automated commercial vehicles are on the fast track
Automated commercial vehicles accelerate as result of billions in investments There has been a lot of talk in recent years about when we’ll all be passengers in our self-driving cars and give up control [...]
Disruptive Technology and Trends for Industry 4.0 in The Year Ahead
With 2021 on the horizon, a new year brings with it new levels of disruption and change. Here are some key trends that businesses in Industry 4.0 should anticipate and prepare to adopt in [...]
The future of mobility in the face of COVID-19
Automakers have been innovating and adapting to change ever since Henry Ford invented the first moving assembly line and made vehicles affordable on a mass scale. Fast forward nearly a century later, and the [...]
Are new cars becoming too expensive?
Yes. New cars have unquestionably become more expensive over the years, partly due to consumer demand for more features, but that is not the only reason. Advancements in vehicle safety and technology, engineering and [...]
Five trends automakers must drive to survive
Business, as usual, is no longer an option for OEMs. Given the unprecedented uncertainty facing the auto industry, one thing is sure: automakers must recalibrate their business strategies if they plan to survive in [...]
COVID-19 Pandemic and the AV Industry
COVID-19 Pandemic May Delay Arrival Of Autonomous Vehicles, But Future Remains Bright For AV Industry Below is our recent interview with Mike Szudarek, who leads the Automotive Public Relations practice at Marx Layne & Company. Q: [...]
The Impact of COVID-19 on Broadcast News
Like many industries disrupted by the COVID-19 pandemic, broadcast news had to change its operational model dramatically. It is likely a game changer for the industry. With remote reporting and video interviews, the broadcast [...]
Community Giving Remains an Important Part of Our DNA
Since our agency’s inception more than 30 years ago, our Marx Layne team has held the belief that giving back to our community is just as important as providing outstanding communications services to our [...]
Reopening Businesses Requires Creative PR Plans
Reopening Businesses Will Need Creative, Comprehensive Communications Plans As the coronavirus pandemic appears to flatten in Michigan, businesses are exploring creative ways to reopen. But it is far from business as usual, and it [...]