Our Blog
How social media traffic is adapting to COVID-19
In these uncertain times, marketing and communication professionals want to know where social media traffic is surging and where it is lagging. We all know so much has changed in the last two weeks [...]
COVID-19 and Social Media Misperceptions
A new Pew Research Center survey found a COVID-19 information gulf between those who mainly receive their news through social media and those who mostly depend on traditional news sources. The survey found disparities in [...]
Social Media in Times of Social Distancing
Mark Zuckerberg recently mentioned that current traffic on social media is outpacing New Year’s Eve night, traditionally the busiest day for all social media platforms. It’s not surprising as “shelter-at-home” policies and mandated shutdowns [...]
Key Elements for Effective Soundbites
Soundbites help you reach the people you want to influence. Al Upchurch, Senior Vice President at Marx Layne & Company, gives five key elements to producing memorable soundbites. An interview is worth nothing without [...]
Key for businesses to weather Coronavirus storm
Michael Layne, Founding Partner and President of Marx Layne & Company I recently wrote a blog about how the crisis you get is the crisis you least expect. Little did I know, just two [...]
Local Newspapers Explore Nonprofit Model for Survival
Local Newspapers Explore Nonprofit Model for Survival: Public Generally Unaware of Local Newspaper Struggle The recent bankruptcy filing of McClatchy, a publisher of dozens of local newspapers including the Sacramento Bee, Kansas City Star [...]
Splish Splash I was Taking A Bath – in a Wendy’s Kitchen
Although it may sound trite, the best advice for any business is to expect and prepare for the unexpected. As crisis communications experts, Marx Layne, a Detroit area public relations agency, is regularly engaged by [...]
Expanding a Great Business Concept?
“You gotta know the territory.” By Michael Layne, President Marx Layne & Co. Entrepreneurs who infuse compelling business ideas with outstanding execution can be tremendous contributors to our economy and way of life, especially [...]
Are You Prepared For a Crisis?
Hospitality Industry: Vulnerable to Crisis & Damage to Brand Reputation Food-borne illness. Product recall. Boycotts, strikes and layoffs. Alleged discrimination. If any of these critical issues involved your business, are you equipped to take [...]
The Fight for Brand Equity in the Wake of a Discrimination Suit
What a business owner does – or does not do – during and after a crisis is paramount and decisive in terms of survival. A discrimination suit of any kind – gender, sexual, racial, [...]