Our Blog
COVID-19 Pandemic and the AV Industry
COVID-19 Pandemic May Delay Arrival Of Autonomous Vehicles, But Future Remains Bright For AV Industry Below is our recent interview with Mike Szudarek, who leads the Automotive Public Relations practice at Marx Layne & Company. Q: [...]
The Impact of COVID-19 on Broadcast News
Like many industries disrupted by the COVID-19 pandemic, broadcast news had to change its operational model dramatically. It is likely a game changer for the industry. With remote reporting and video interviews, the broadcast [...]
Community Giving Remains an Important Part of Our DNA
Since our agency’s inception more than 30 years ago, our Marx Layne team has held the belief that giving back to our community is just as important as providing outstanding communications services to our [...]
Reopening Businesses Requires Creative PR Plans
Reopening Businesses Will Need Creative, Comprehensive Communications Plans As the coronavirus pandemic appears to flatten in Michigan, businesses are exploring creative ways to reopen. But it is far from business as usual, and it [...]
Cause Marketing During the Age of COVID-19 and Black Lives Matter
Cause marketing – the marketing practice of for-profit companies seeking to increase profits while bettering society through activist messaging and other marketing tactics – has been around since the 1970s. Experts argue over what [...]
The Power of TV
A widespread crisis like the COVID-19 pandemic fuels the need for information. People everywhere hunger for any news that provides a better understanding of the potential impact on their lives. That means the media [...]
How social media traffic is adapting to COVID-19
In these uncertain times, marketing and communication professionals want to know where social media traffic is surging and where it is lagging. We all know so much has changed in the last two weeks [...]
COVID-19 and Social Media Delusion
A new Pew Research Center survey found a COVID-19 information gulf between those who mainly receive their news through social media and those who mostly depend on traditional news sources. The survey found disparities in [...]
Social Media in Times of Social Distancing
Mark Zuckerberg recently mentioned that current traffic on social media is outpacing New Year’s Eve night, traditionally the busiest day for all social media platforms. It’s not surprising as “shelter-at-home” policies and mandated shutdowns [...]
Key Elements for Effective Soundbites
Soundbites help you reach the people you want to influence. Al Upchurch, Senior Vice President at Marx Layne & Company, gives five key elements to producing memorable soundbites. An interview is worth nothing without [...]