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Automotive industry reaching critical crossroads amid growth of EVs, hydrogen power
The biggest changes the auto industry has seen since its inception over 100 years ago are upon us. Our automotive team at Marx Layne has navigated the ups and downs of the industry for [...]
PR in an Algorithmic Economy: Navigating the Digital Frontier
Written by Michael Szudarek Today’s business world is undergoing a profound transformation. The rise of the algorithmic economy, driven by the convergence of data, technology, and automation, has created new opportunities and challenges for [...]
Mitigating Social Risk — Are You Prepared?
In an era defined by unprecedented connectivity and information sharing, organizations face new and complex challenges when it comes to crisis management. Traditional crisis communication strategies focused on addressing immediate operational issues (HR and [...]
Is The North American International Auto Show Still Relevant?
We can’t tell you how many times we have heard the question asked by media, automotive and PR executives, as well as the public — Is the North American International Auto Show still relevant, [...]
Is Media Training Necessary for Seasoned Public Speakers?
At Marx Layne Public Relations & Digital Media, we frequently meet with clients, including attorneys , accountants, architects and engineers accustomed to public speaking, who may not see the benefit of media training. While these [...]
Elevating Your Restaurant’s Brand Profile for the Holidays and into Winter 2024
In the bustling culinary scene of southeast Michigan, standing out in the public eye during the holiday season and maintaining a strong presence through the slower months of January and February is vital for [...]
Influencer Relations: The Evolution of “Media” Relations
In today's digital world, the dynamics of public relations and communication are constantly evolving. Traditional media relations, which focused on building relationships with journalists and traditional news outlets, has undergone a significant transformation. The [...]
Health And Wellness Products Benefit from Utilizing Marx Layne, A Full-Service Public Relations Firm
The health and wellness industry sector is growing for several reasons: People are becoming more conscious of the well-being and are taking greater responsibility for their health. As the populations ages, there is a greater [...]
What To Look For When Retaining a Detroit-Based Crisis Communications and Reputation Management Firm
Michael Layne There are several factors to consider when selecting a highly capable Crisis Communications and Reputation Management Firm. First and foremost, make sure the firm you select has extensive experience in crisis communications and [...]
Your Company Has General Liability Insurance, Property Insurance, Workers’ Compensation, Professional Liability, Cyber Liability, Business Interruption Insurance. Does Your Company Have Crisis Communication Management Insurance?
Michael Layne, President Marx Layne Public Relations & Digital Media Business insurance provides essential protection to safeguard against potential risks and liabilities. Oftentimes, the frenzy of media and social media coverage as well as internal [...]