Our Blog
Expanding a Great Business Concept?
“You gotta know the territory.” By Michael Layne, President Marx Layne & Co. Entrepreneurs who infuse compelling business ideas with outstanding execution can be tremendous contributors to our economy and way of life, especially [...]
Are You Prepared For a Crisis?
Hospitality Industry: Vulnerable to Crisis & Damage to Brand Reputation Food-borne illness. Product recall. Boycotts, strikes and layoffs. Alleged discrimination. If any of these critical issues involved your business, are you equipped to take [...]
The Fight for Brand Equity in the Wake of a Discrimination Suit
What a business owner does – or does not do – during and after a crisis is paramount and decisive in terms of survival. A discrimination suit of any kind – gender, sexual, racial, [...]
Takeaways from Online News Association’s annual conference
The Pew Research Center came out with findings based on the Online News Association’s annual conference in late 2019, reporting on the changes in how Americans use online news outlets. Some of the most [...]
Are you prepared for a crisis covered in the media?
Hospitality industry vulnerable to crises Food-borne illness. Product recalls. Boycotts, strikes and layoffs. Alleged discrimination. Armed robbery. Death on premise. These are just some of the critical issues our crisis management team has expertly [...]
How restaurants and hoteliers can harness Instagram
How restaurants & hoteliers can harness Instagram to increase revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. [...]
Make Food Not Waste
A Community Feast Marx Layne & Company’s hospitality team recently orchestrated a highly-successful media relations and social media campaign in support of the second annual Make Food Not Waste—A Community Feast. The community-led, FREE event [...]
Email marketing is not dead
Email Marketing is Not Dead; It’s Still Key To Boost Your Brand Many new digital marketers claim that email marketing has been replaced by social media platforms. The truth is, email marketing is a [...]
How your business should harness Instagram
How to harness Instagram to drive revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has [...]
Marx Layne is top agency for special events marketing & communications
Marx Layne Remains the Best Agency for Special Events Marketing & Public Relations Beginning this past May, through September 8, Marx Layne was retained by eight major special events to manage all aspects of [...]