In the realm of public policy, creating an effective advocacy campaign often relies on mobilizing diverse voices and perspectives. The efforts of coalitions and specialized issue advocacy groups are crucial. However, there exists a powerful yet sometimes underused resource: third-party advocates. These individuals or organizations, with their independent credibility and diverse voters can significantly amplify the impact of policy campaigns.

Marx Layne and Company is regularly engaged in numerous public affairs campaigns on the local, state and national levels- covering topics from real estate development, manufacturing, health care, air quality, social media and blockchain/cryptocurrency. Below is how you can better leverage third-party advocates to advance your policy objectives.

Identify and Cultivate Allies

Conduct thorough research to identify potential third-party advocates whose interests align with your policy goals. Then work to build relationships with these individuals. Look at grassroots organizations, community leaders, academics, and experts through networking, outreach and engagement efforts.

Once you have identified these groups, make sure to offer resources, information, and support. Help them understand the importance of the issue and encourage their involvement in advocacy efforts.

It is also important to ensure you provide these organizations with the tools, resources and training they need. This will help them to become effective voices for change in their communities. Encourage advocates to engage in activities such as letter-writing campaigns, public forums, and even direct communication with legislators.

Another consideration is to form coalitions and partnerships with like-minded organizations and stakeholders. This will help further amplify your collective voice and leverage shared resources. Identify a common ground and areas of collaboration.

Find a wide range of stakeholders, including those with differing perspectives or interests. Then, coordinate efforts and share messaging to ensure consistency and maximize impact across various advocacy channels.

Utilize Expert Testimony and Amplify Personal Stories and Experiences

Third-party experts in issue advocacy provide value that cannot be overstate. Third-party experts bring a wealth of knowledge, credibility and, influence. This value enhances their effectiveness and impact in several ways.

Make sure to leverage their expertise when developing your content and engaging with the news media. Also, consider spotlighting stories from the various individuals within your coalition. Examples include:

  • Highlighting personal stories, endorsements, and lived experiences of individuals and communities affected by the issue. This helps to humanize the policy debate and resonate with legislators and the public.
  • Providing opportunities for impacted individuals to share their stories through various forms of media
  • Encouraging third-party advocates to share their own experiences and perspectives. Thsee experiences illustrate the real-world impact of the policy

Utilize the Media

Media outlets have a broad and diverse audience, including legislators, opinion leaders, stakeholders, and the public. By securing coverage in all types of media, policy campaigns can reach a large and varied audience. This breadth will raise awareness of the issue and its importance. Make sure to:

  • Work with third-party advocates to amplify the message through traditional and digital media channels. This includes press releases, interviews, guest columns, and social media posts
  • Provide media training and support to third-party advocates. Help them effectively communicate key messages and navigate media interactions
  • Encourage advocates to utilize their own communication channels. Consider newsletters, blogs, websites, and social media platforms, to reach their audiences and amplify campaign messaging

By harnessing the power of third-parties, you can strengthen your policy campaigns. You can also broaden your reach and build a more diverse and inclusive coalition of support.

Cultivating allies, empowering grassroots organization, fostering coalition building, and amplifying personal stories and experiences through the media are key ways to maximize impact. You will advance your policy objectives with greater effectiveness and success.