When Marx Layne began work on the 27th Annual Concert of Colors event this year, we were ready for the challenge: inform festival-goers of the popular diversity festival that the event was moving to a new location – and increase attendance.
We succeeded! Concert of Colors earned coverage in the New York Times, the cover story of the Metro Times, in the Detroit Free Press, Detroit News, every Detroit television station and in the Associated Press and Billboard magazine. We also launched the festival’s Instagram page and took over its FB and website.
The results: Concert of Color’s highest attendance in more than 15 years.
At the same time our busy team devised, launched and executed the digital media strategy and PR campaign for the Ann Arbor Art Fair – the nation’s largest juried art fair that attracts more than 400,000 visitors each year. We also signed on with the annual Michigan Vegan Fest and the Original Michigan Lavender Festival to spread the message of those festivals’ new locations.
For all, we secured numerous television cooking segments on Fox2, WXYZ, and WDIV as well as print, television and radio coverage prior and at the events.
Marx Layne’s event clients dominated the entertainment news and social media space this summer. No one executes event planning better than Marx Layne. We excel for our clients and their messaging helps drive attendance. From attracting media, to organizing ribbon cutting ceremonies, drafting key messages for event officials, and crafting crisis communications plans while creating engaging digital media content – we excel for our clients and their message gets to the masses.
Our event work has not slowed. Late in the summer we shifted focus to an art festival that is consistently named one of the top 10 in the country by prestigious Sunshine Arts Magazine: Paint Creek Center for the Arts, Art & Apples Festivals. Our team is busy training event executives and artists for the media attention they are receiving. As soon as that event is over, we shift to the Ride 4 Recovery event for our work with CARE of Southeastern Michigan, it’s a nonprofit group that provides addiction recovery support and programs to keep families together. There we will create awareness for the bike tour by connecting with bicycle enthusiasts statewide. When that is done, our work turns to the Halloween industry.