Professional Services Public Relations
Marx Layne & Company has a long and successful track record of positioning professional service firms as industry leaders in their respective sectors.
For over thirty years, our experienced account executives have launched results focused communications campaigns for attorneys, accountants, financial institutions, financial planners, turnaround-managers, architects and engineers. Our proven ability to exceed client expectations has earned us a reputation as a valued partner for professional services public relations.
With our depth of experience, we combine the most effective marketing strategies to help professional service providers build brand equity and reputation, sell services, enhance credibility, and solidify relationships with their clients, prospects and other stakeholders.
At Marx Layne & Company, we understand the subtle nuances and legal issues when marketing professional services. We are able to take our clients’ complex messages and package them in concise written formats that are compelling to print, broadcast and new media. Importantly, we have demonstrated, time after time, that successful positioning can generate new business and retain existing clients for professional service firms.
We reach our clients’ targeted audiences through means beyond paid advertising. Our professional service firm clients retain us to position them as experts, to generate feature profiles in leading business media, to ghostwrite article submissions for professional trade publications, and to coordinating high-profile interviews in leading newspapers, magazines, radio, and TV news formats, locally, regionally and nationally.
From individual practitioners to large international firms, we position our clients through strategic initiatives including:
- Local, national and international media relations campaigns
- Media training and messaging
- Article/editorial ghost writing and submission
- Web site writing, design and optimization
- E-mail campaigns
- Planning and implementation of seminars
- Direct mail campaigns
- Design, writing and printing of brochures and newsletters
In all we do, we continue to respect the correlation between dollars spent by our professional service firm clients and results. Contact us today!
Neighborhood Service Organization (NSO) greatly enjoys a beneficial partnership with Marx Layne & Company. Its dedicated and responsive team has become an extension of ours. They have done an outstanding job elevating awareness about our life-changing and supportive programs and fundraising initiatives that positively impact the lives of our community’s most vulnerable neighbors. Personally, as the president and CEO of a nonprofit organization, it is important for me to be visible before our key audiences. Marx Layne has been instrumental in ensuring that my position is highlighted through diverse media opportunities and also by positioning me for awards such as the Detroit Free Press’ 2014 Shining Light Eleanor Josaitis Unsung Hero Award. From helping to coordinate the groundbreaking and ribbon cutting ceremony for the NSO Bell Building project to securing media attendance at press conferences and other events, writing and designing informative and visually stunning newsletters and more, Marx Layne truly has been a blessing and true partner to NSO.
The Southwest Detroit Business Association has relied on the professional services of Marx Layne & Company for the past eight years. We have also called upon them for counsel when other community leaders have come to us for advice. That kind of public relations support requires a solid understanding of our mission and the diverse stakeholders we proudly serve. Their team of industry professionals has the knowledge, expertise and relationships that help us meet and exceed our communications goals.