Environmental Public Relations
The environment has never been more in the spotlight. At Marx Layne, our experts recognize that growing environmental awareness is placing pressure on organizations, companies and governments to be linked directly to the ideas of sustainability and responsibility. Public opinion is now highly sensitive and aware about the link between pollution, waste, food contamination, water loss and future quality of life. This public awareness is impacting political decisions. All of this is changing the way companies and organizations do business, interact with the public and maintain their reputations.
Today, as companies, organizations and governments pledge to “go green,” environmental issues must be considered and addressed in their communications plans. Entities cannot downplay the public’s collective embrace of these concerns, and how these issues impact their standing in the community and in the media. A comprehensive environmental public relations initiative includes analyzing the public’s view of the entity’s commitment, developing plans for possible reputation management, and being proactive in the pursuit about the positive impact their sustainability programs might have on the environment/community.
Marx Layne has helped organizations achieve significant results in the environmental sector.
As an example of our work, Marx Layne worked for several years with one of the world’s largest paper recycling companies in developing a proactive media outreach campaign to generate awareness, increase tonnage and increase demand for their services at the local community, regional level and on a national scale. Our team worked on a daily basis in more than 20 major markets across the United States and Canada while performing proactive media outreach.
Beyond initiating a successful proactive media outreach campaign, Marx Layne helped counsel and develop award-winning marketing and collateral materials for this organization to expand the breadth of its services, including coordinating and developing trade show participation, presence and materials. Additionally, our experts provided valuable counsel that helped save the reputation of the company when it had to deal with environmental discharges, market withdrawals, accidents and tragedy.
Our work provided tangible results resulting in more than 150 million media impressions. That’s equivalent to handing out your company brochure to 150 million people!
Our experts have helped organizations with communications counsel and services in the following fields:
Our team consists of experienced, top-tier professionals including former journalists, corporate communicators and crisis communications specialists.
Here’s what we do…
- Develop and disseminate your key messages to targeted audiences
- Provide media training to key personnel, including executives and your sales force so you speak with one voice
- Explain complex problems in a simple manner to a skeptical public
- Assist in managing environmental challenges
- Develop media campaigns that raise awareness and create third-party endorsement of you and your product/service
- Develop community support of projects and goals
- Provide reputation support
- Engage in crisis communications support
If you are an environmental company, have an environmental issue, or are an alternative energy company, Marx Layne can help you achieve results that positively impact your bottom line.
Give us a call at 248-855-6777 or contact us today.
Click to view the Abitibi case study.