Here are some key tips to help your business increase ROI when using video on social media.
- The First 3 Seconds Count
Social media users quickly sift through their feeds, and businesses must make video content that encourages users to stop scrolling. The first second of your video should have enough movement that even with the sound off, viewers know immediately it’s a video. If the first few seconds are static or subtle, you won’t grab attention and users will scroll right by.
- Wait Until Users are Connected to WiFi
When advertising with video on Facebook or Instagram, select the option to show ads only to customers connected to WiFi. This will help you avoid subpar viewing experiences where videos are slow to load.
- Optimize Your Landing Pages for Mobile
Social media platforms are accessed overwhelmingly from mobile devices. If the call to action on a video ad leads to a landing page, the landing page absolutely needs to be optimized for mobile.
- How to Add a Call to Action in Stories
Adding a Call to Action (CTA) in your Facebook and Instagram stories helps generate traffic and educate your audience about your business. In order to add a CTA, you need to generate a URL to the page you want users to navigate to, put it in your story post and write out the action (i.e. swipe up, double tap or click here).
Note: Adding a large URL is tricky. Use Bitly to shorten your URL.
Restaurants and hotels continue to rely on public relations and marketing firms to guide their visual storytelling – to learn more about how Marx Layne can enhance your business’ digital presence, click here.