Special Events2024-03-27T13:50:49-04:00

Special Events Public Relations

Special Events PR and MarketingMarx Layne Public Relations has a 35 year track record of successfully planning and promoting a broad range of special events ranging from the grand opening of a Japanese-owned automotive facility to a four-day festival that attracts 1.5 million people. We appreciate that our clients expect not only high visibility, but also a flawless execution resulting in optimal return on their investment.

Our in-house team of executives is dedicated to planning, coordinating, launching, managing and measuring public relations through special events. Their coordination and implementation of these events is comprehensive, including:

  • Procurement of tents and other venue equipment
  • Contracting musicians and other live entertainment
  • ID confirmation
  • Catering
  • Staging and lighting
  • Obtaining premium giveaways, lagniappes or mementos
  • Obtaining municipal permits
  • Production and distribution of invitations to civic leaders and dignitaries
  • Researching and securing sponsorship opportunities
  • Obtaining maximum media coverage
  • Website management
  • Social media management

Marx Layne has the experience and manpower to staff large scale. Our experienced team of professionals can plan all aspects of an event as simple as a well-attended breakfast roundtable meeting, or as complex as a black-tie grand opening in an upscale venue with a symphony orchestra performing for thousands of guests.

We are skilled at organizing town meetings, grand openings, business roundtables, fundraising programs, groundbreakings, and award ceremonies, and we have a winning track record in creating and launching successful events for professional athletes, sports organizations, major retailers, nonprofit organizations and multi-use facilities.

Click to view the Hino case study.

“It has been a true pleasure working with Leslie Pardo and the team at Marx Layne. As a well established long time event, it was hard to always get the media’s attention. Marx Layne came in and helped us freshen up our media approach. They are very professional, knowledgeable, and able to manage the sometimes conflicting personalities involved with producing this large event. I highly recommend their services.”

Karen Delhey Director, Ann Arbor Art Fair

“Since 2012 Bayview Yacht Club has counted on Marx Layne to be a trusted partner and provide public relations and marketing for the Bayview Mackinac Race and other regattas the club hosts. We count on them to deliver high level planning and media coverage for the race and our sponsors, and they have not let us down.

The Marx Layne team is able to dig through dozens and dozens of stories each year to find the ones that will resonate in the media and in the public, helping to elevate the Club and Race locally and on a national level. They are a valuable partner to the Race, sponsors and the sailing community.”

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