Special Events Public Relations

Our agency has a 30-year track record of successfully planning and promoting a broad range of special events ranging from the grand opening of a Japanese-owned automotive facility to a four-day festival that attracts 1.5 million people. We appreciate that our clients expect not only high visibility, but also a flawless execution resulting in optimal return on their investment.

Our in-house team of executives is dedicated to planning, coordinating, launching, managing and measuring public relations through special events. Their coordination and implementation of these events is comprehensive, including:

Procurement of tents and other venue equipment
Contracting musicians and other live entertainment
ID confirmation
Catering
Staging and lighting
Obtaining premium giveaways, lagniappes or mementos
Obtaining municipal permits
Production and distribution of invitations to civic leaders and dignitaries
Researching and securing sponsorship opportunities
Obtaining maximum media coverage
Website management
Social media management

Marx Layne has the experience and manpower to staff large scale. Our experienced team of professionals can plan all aspects of an event as simple as a well-attended breakfast roundtable meeting, or as complex as a black-tie grand opening in an upscale venue with a symphony orchestra performing for thousands of guests.

We are skilled at organizing town meetings, grand openings, business roundtables, fundraising programs, groundbreakings, and award ceremonies, and we have a winning track record in creating and launching successful events for professional athletes, sports organizations, major retailers, nonprofit organizations and multi-use facilities.

Click to view the Hino case study.

“It has been a true pleasure working with Leslie Pardo and the team at Marx Layne. As a well established long time event, it was hard to always get the media’s attention. Marx Layne came in and helped us freshen up our media approach. They are very professional, knowledgeable, and able to manage the sometimes conflicting personalities involved with producing this large event. I highly recommend their services.”

Karen Delhey Director, Ann Arbor Art Fair