Social Media2021-08-11T10:33:37-04:00

Social Media

EXPERIENCE IS THE DIFFERENCE.

Marx Layne & Company’s consistent value proposition especially rings true for our social media offering: we provide results-driven creative communication that works in harmony across channels, no matter which media are available and emerging.

We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends. We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.

We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.

We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.

Wait, there’s more? Social media management is just one component of a comprehensive digital strategy. That’s why we offer a variety of digital capabilities that expand beyond social, including email marketing campaigns, video production, virtual events, search engine optimization and more. Visit our digital capabilities page.

We work as a team with our clients to understand their social media needs and goals. We conduct research, including social media audits, to get a baseline and then build a strategy for moving forward with our clients’ business objectives at the epicenter.

We help our clients design and create visually appealing, content-rich social media profiles and pages.

We develop content, messaging and dialogue that positively positions our clients in digital space. We help our clients capitalize on their successes as well as navigate potential or actual crisis situations.

We manage or help co-manage our clients’ social media channels, events, community engagement, contests and promotions.

We create and monitor online conversations, sentiment and potential messaging opportunities while assessing business reputation with advanced analytics software and know-how.

We take an integrated approach to social media campaigns. We identify target audiences and establish a presence on the social media networks best suited to reach them. At Marx Layne, we strongly believe that social media campaigns should not live in a silo separate from other synergistic marketing disciplines.

We produce and co-produce quality multimedia content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.

We dig deep into data to help our clients gain a better understanding of the behavior of their constituents. Our sophisticated digital analytics enable us to, in real-time, deliver insights to our clients that help them manage their brand, understand the competition and track industry trends.

Our team uses sophisticated data analytics tools to generate social media advertising campaigns that can reach target audiences based on geography, demographics and other customizable traits. We help our clients choose the most effective social media platforms for their advertising campaigns, as well as determine budgets and tailor messaging.

Social Media

EXPERIENCE IS THE DIFFERENCE.

Marx Layne & Company’s consistent value proposition especially rings true for our social media offering: we provide results-driven creative communication that works in harmony across channels, no matter which media are available and emerging.

We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends. We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.

We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.

We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.

Wait, there’s more? Social media management is just one component of a comprehensive digital strategy. That’s why we offer a variety of digital capabilities that expand beyond social, including email marketing campaigns, video production, virtual events, search engine optimization and more. Visit our digital capabilities page.

We work as a team with our clients to understand their social media needs and goals. We conduct research, including social media audits, to get a baseline and then build a strategy for moving forward with our clients’ business objectives at the epicenter.

We help our clients design and create visually appealing, content-rich social media profiles and pages.

We develop content, messaging and dialogue that positively positions our clients in digital space. We help our clients capitalize on their successes as well as navigate potential or actual crisis situations.

We manage or help co-manage our clients’ social media channels, events, community engagement, contests and promotions.

We create and monitor online conversations, sentiment and potential messaging opportunities while assessing business reputation with advanced analytics software and know-how.

We take an integrated approach to social media campaigns. We identify target audiences and establish a presence on the social media networks best suited to reach them. At Marx Layne, we strongly believe that social media campaigns should not live in a silo separate from other synergistic marketing disciplines.

We produce and co-produce quality multimedia content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.

We dig deep into data to help our clients gain a better understanding of the behavior of their constituents. Our sophisticated digital analytics enable us to, in real-time, deliver insights to our clients that help them manage their brand, understand the competition and track industry trends.

Our team uses sophisticated data analytics tools to generate social media advertising campaigns that can reach target audiences based on geography, demographics and other customizable traits. We help our clients choose the most effective social media platforms for their advertising campaigns, as well as determine budgets and tailor messaging.

Let’s Get To Work

Contact Us

LET’S TALK.

Digital Team

The Marx Layne digital team includes seasoned experts with wide-ranging experience working with the news media, online media, social media and other key audiences when managing communications campaigns. Our professionals have a keen understanding of how digital media works and know best how to engage with all stakeholders. From the media, customers and suppliers, to employees, civic and community groups, elected officials and others, we are well-versed in mitigating risk while helping manage the message and control the narrative across platforms.

Michael LayneMichael Layne has been serving established and growing companies in the Detroit metropolitan area since the early 1980s. He is highly respected for his strategic communications counsel, keen insights, and ability to seamlessly shift tactics and messaging across numerous industries as an extension of his clients’ brands.

Layne works with clients in a broad range of industry sectors, including real estate, hospitality/food service, technology, entertainment, professional services, sports, manufacturing, retail, financial services, consumer products and communications.
A founding partner of Marx Layne & Company, Layne is widely regarded for his crisis communications expertise. Layne has skillfully managed a wide array of crises, from labor issues, alleged discrimination and product recalls to foodborne illness, armed robbery, death on property, and the list goes on.

Layne has guided brands through volatile crises and for many clients, has served as spokesman in high-profile media interviews. Layne has deftly crafted media statements and talking points, facilitated media training to prepare leadership for news interviews and served as liaison between client brands and the media. Large law firms often call upon Layne to provide responsive and strategic communications counsel to their clients.
He strongly believes in personalized service, responsiveness and accountability. Layne respects the correlation between dollars spent by a client and results and takes very seriously his role in protecting clients facing a crisis.

Leslie PardoLeslie Pardo has expertise in several industry sectors, including retail, restaurants, education, hotels, professional services, nonprofit and health care.

Pardo is highly regarded for her ability to manage a crisis, seeking ways to limit exposure for her clients and minimize the news cycle. She has expertly managed such crises as death on property, armed robbery, assault, product tampering, foodborne illness, labor issues and alleged discrimination. Large law firms often contact Pardo for clients in need of crisis communications counsel.

She has drafted crisis communication plans for companies seeking to establish protocol. Pardo has facilitated media training; drafted media statements, key messages, employee and customer communication and social media content in response to customer allegations; served as spokesperson for clients; and liaison between clients and the media.

Lana Mini Account Supervisor at Marx Layne & CompanyLana Mini is a veteran journalist with the Gannett newspapers, spending years as a reporter and editor in both the digital and print worlds. Mini’s digital beats included investigative journalism, lifestyle, business, health, food/hospitality, nonprofit organizations and arts & entertainment. Mini’s relationships with digital editors nationwide are deep and developed, not only through her years as an editor, but also through her work with the ACCESS/Arab American National Museum. As part of Marx Layne’s digital media team, Mini’s strategic social media development has led to strong results for clients in the fields of private aviation, nonprofit organizations, technology companies, hospitality and more. Mini has launched and grown social media pages for national music events, private aviation, large retail, luxury real estate and development companies among many others – helping create stronger and wider brand awareness in the digital environment.

Matt Myftiu has more than 20 years of experience working in communications and media with specialties in the technology, automotive and healthcare spaces.

Prior to joining Marx Layne, Matt was an editor for Digital First Media, where he oversaw content for The Oakland Press, Macomb Daily and other well-known community newspapers. His outstanding writing and content management skills have strengthened his clients’ brands, as well as their relationships with the audiences they wish to reach.

Joshua JackmanJoshua Jackman focuses on a broad range of social campaigns and digital properties for a variety of Marx Layne clients including nonprofits, restaurants, special events, financial services, law firms, information technology, automotive and aviation. A former student instructor for Social Media Marketing at the Ross School of Business, Jackman has elevated the online presence of clients utilizing targeted messaging, consumer connections, social media, content management, email marketing management, online initiatives, CRM, SEO, SEM and PPC. Jackman also oversees analytics for clients including real-time social listening, media monitoring, media evaluation, influence evaluation, competitive analysis, engagement + measurement reporting.

How Can We Help You?

Digital Team

The Marx Layne digital team includes seasoned experts with wide-ranging experience working with the news media, online media, social media and other key audiences when managing a communications campaigns. Our professionals have a keen understanding of how digital media works and know best how to engage with all stakeholders. From the media, customers and suppliers, to employees, civic and community groups, elected officials and others, we are well-versed in mitigating risk while helping manage the message and control the narrative across platforms.

Michael LayneMichael Layne has been serving established and growing companies in the Detroit metropolitan area since the early 1980s. He is highly respected for his strategic communications counsel, keen insights, and ability to seamlessly shift tactics and messaging across numerous industries as an extension of his clients’ brands.

Layne works with clients in a broad range of industry sectors, including real estate, hospitality/food service, technology, entertainment, professional services, sports, manufacturing, retail, financial services, consumer products and communications.
A founding partner of Marx Layne & Company, Layne is widely regarded for his crisis communications expertise. Layne has skillfully managed a wide array of crises, from labor issues, alleged discrimination and product recalls to foodborne illness, armed robbery, death on property, and the list goes on.

Layne has guided brands through volatile crises and for many clients, has served as spokesman in high-profile media interviews. Layne has deftly crafted media statements and talking points, facilitated media training to prepare leadership for news interviews and served as liaison between client brands and the media. Large law firms often call upon Layne to provide responsive and strategic communications counsel to their clients.
He strongly believes in personalized service, responsiveness and accountability. Layne respects the correlation between dollars spent by a client and results and takes very seriously his role in protecting clients facing a crisis.

Leslie PardoLeslie Pardo has expertise in several industry sectors, including retail, restaurants, education, hotels, professional services, nonprofit and health care.

Pardo is highly regarded for her ability to manage a crisis, seeking ways to limit exposure for her clients and minimize the news cycle. She has expertly managed such crises as death on property, armed robbery, assault, product tampering, foodborne illness, labor issues and alleged discrimination. Large law firms often contact Pardo for clients in need of crisis communications counsel.

She has drafted crisis communication plans for companies seeking to establish protocol. Pardo has facilitated media training; drafted media statements, key messages, employee and customer communication and social media content in response to customer allegations; served as spokesperson for clients; and liaison between clients and the media.

Lana Mini Account Supervisor at Marx Layne & CompanyLana Mini is a veteran journalist with the Gannett newspapers, spending years as a reporter and editor in both the digital and print worlds. Mini’s digital beats included investigative journalism, lifestyle, business, health, food/hospitality, nonprofit organizations and arts & entertainment. Mini’s relationships with digital editors nationwide are deep and developed, not only through her years as an editor, but also through her work with the ACCESS/Arab American National Museum. As part of Marx Layne’s digital media team, Mini’s strategic social media development has led to strong results for clients in the fields of private aviation, nonprofit organizations, technology companies, hospitality and more. Mini has launched and grown social media pages for national music events, private aviation, large retail, luxury real estate and development companies among many others – helping create stronger and wider brand awareness in the digital environment.

Matt Myftiu has more than 20 years of experience working in communications and media with specialties in the technology, automotive and healthcare spaces.

Prior to joining Marx Layne, Matt was an editor for Digital First Media, where he oversaw content for The Oakland Press, Macomb Daily and other well-known community newspapers. His outstanding writing and content management skills have strengthened his clients’ brands, as well as their relationships with the audiences they wish to reach.

Joshua JackmanJoshua Jackman focuses on a broad range of social campaigns and digital properties for a variety of Marx Layne clients including nonprofits, restaurants, special events, financial services, law firms, information technology, automotive and aviation. A former student instructor for Social Media Marketing at the Ross School of Business, Jackman has elevated the online presence of clients utilizing targeted messaging, consumer connections, social media, content management, email marketing management, online initiatives, CRM, SEO, SEM and PPC. Jackman also oversees analytics for clients including real-time social listening, media monitoring, media evaluation, influence evaluation, competitive analysis, engagement + measurement reporting.

How Can We Help You?

Our Thoughts

INSIGHTS TO OUR THINKING
How Does Your Digital Strategy Fare?

Case Studies

HARNESSING DIGITAL
Get In Touch
Marx Layne & Company: Digital Marketing Experts

Marx Layne & Company | (248) 855-6777
Metro Detroit: 31420 Northwestern Hwy, Suite 100, Farmington Hills, MI 48334

Marx Layne is a full-service communication agency.
How may we help you succeed?
Go to Top