We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends. We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.
We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.
We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.
Wait, there’s more? Social media management is just one component of a comprehensive digital strategy. That’s why we offer a variety of digital capabilities that expand beyond social, including email marketing campaigns, video production, virtual events, search engine optimization and more. Visit our digital capabilities page.