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Social Media2023-08-28T14:18:17-04:00

Social Media

EXPERIENCE IS THE DIFFERENCE.

Marx Layne & Company’s consistent value proposition especially rings true for our social media offering: we provide results-driven creative communication that works in harmony across channels, no matter which media are available and emerging.

We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends. We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.

We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.

We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.

Wait, there’s more? Social media management is just one component of a comprehensive digital strategy. That’s why we offer a variety of digital capabilities that expand beyond social, including email marketing campaigns, video production, virtual events, search engine optimization and more. Visit our digital capabilities page.

We work as a team with our clients to understand their social media needs and goals. We conduct research, including social media audits, to get a baseline and then build a strategy for moving forward with our clients’ business objectives at the epicenter.

We help our clients design and create visually appealing, content-rich social media profiles and pages.

We develop content, messaging and dialogue that positively positions our clients in digital space. We help our clients capitalize on their successes as well as navigate potential or actual crisis situations.

We manage or help co-manage our clients’ social media channels, events, community engagement, contests and promotions.

We create and monitor online conversations, sentiment and potential messaging opportunities while assessing business reputation with advanced analytics software and know-how.

We take an integrated approach to social media campaigns. We identify target audiences and establish a presence on the social media networks best suited to reach them. At Marx Layne, we strongly believe that social media campaigns should not live in a silo separate from other synergistic marketing disciplines.

We produce and co-produce quality multimedia content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.

We dig deep into data to help our clients gain a better understanding of the behavior of their constituents. Our sophisticated digital analytics enable us to, in real-time, deliver insights to our clients that help them manage their brand, understand the competition and track industry trends.

Our team uses sophisticated data analytics tools to generate social media advertising campaigns that can reach target audiences based on geography, demographics and other customizable traits. We help our clients choose the most effective social media platforms for their advertising campaigns, as well as determine budgets and tailor messaging.

Social Media

EXPERIENCE IS THE DIFFERENCE.

Marx Layne & Company’s consistent value proposition especially rings true for our social media offering: we provide results-driven creative communication that works in harmony across channels, no matter which media are available and emerging.

We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends. We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.

We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.

We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.

Wait, there’s more? Social media management is just one component of a comprehensive digital strategy. That’s why we offer a variety of digital capabilities that expand beyond social, including email marketing campaigns, video production, virtual events, search engine optimization and more. Visit our digital capabilities page.

We work as a team with our clients to understand their social media needs and goals. We conduct research, including social media audits, to get a baseline and then build a strategy for moving forward with our clients’ business objectives at the epicenter.

We help our clients design and create visually appealing, content-rich social media profiles and pages.

We develop content, messaging and dialogue that positively positions our clients in digital space. We help our clients capitalize on their successes as well as navigate potential or actual crisis situations.

We manage or help co-manage our clients’ social media channels, events, community engagement, contests and promotions.

We create and monitor online conversations, sentiment and potential messaging opportunities while assessing business reputation with advanced analytics software and know-how.

We take an integrated approach to social media campaigns. We identify target audiences and establish a presence on the social media networks best suited to reach them. At Marx Layne, we strongly believe that social media campaigns should not live in a silo separate from other synergistic marketing disciplines.

We produce and co-produce quality multimedia content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.

We dig deep into data to help our clients gain a better understanding of the behavior of their constituents. Our sophisticated digital analytics enable us to, in real-time, deliver insights to our clients that help them manage their brand, understand the competition and track industry trends.

Our team uses sophisticated data analytics tools to generate social media advertising campaigns that can reach target audiences based on geography, demographics and other customizable traits. We help our clients choose the most effective social media platforms for their advertising campaigns, as well as determine budgets and tailor messaging.

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Marx Layne & Company: Digital Marketing Experts

Marx Layne & Company | (248) 855-6777
Metro Detroit: 31300 Orchard Lake Rd Suite 100, Farmington Hills, MI 48334

Marx Layne is a full-service communication agency.
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