Marx Layne + Company
Why you will benefit from media training
It’s not about answering a reporter’s questions — it’s about delivering your messages.
“The reporter is out to get me.”
“I might say the wrong thing.”
“I’m uncomfortable in front of the camera.”
“I don’t have a good speaking voice.”
These are excuses to avoid interviews. The truth is, most reporters are only trying to do their job — to get a story — and have no interest beyond doing it and beating a deadline.
Reporters often cite the public’s right to know to get answers. This can put you on the hot seat. Speakers who don’t know all the facts can say the wrong thing. Being prepared for the media helps eliminate both concerns.
The Marx Layne & Co. media training teaches you how to:
- Think like a reporter
- Anticipate the story a reporter is pursuing
- Craft messages to answer almost any question
- Deliver your messages in a clear, concise, impactful manner
- Become more comfortable, confident in front of a TV camera
- Be proactive in your company’s media and public relations efforts