Here’s What a Media Relations Strategy Can Do for You
Marx Layne executives excel at positioning our clients in leading print, broadcast, online and industry trade media.
We skillfully help CEOs develop and deliver key messages, maximizing positive media coverage. The well-timed dissemination of creative, concise and compelling content to media and other defined audiences by our knowledgeable account team remains the backbone of our agency. We are expert at positioning our clients by utilizing a multitude of communications disciplines, all speaking with a unified, cohesive theme, each designed to deliver the right message to the right audience at the right time.
At Marx Layne, a high percentage of our account professionals are former journalists and understand the nuances of the media. From print, video and still-images, we understand content that resonates with news media.
Today more than ever, high visibility coverage in print, broadcast, online and trade media helps your organization build credibility, strengthen relationships with consumers, investors, voters and others, and increase your bottom line.
A well-implemented media relations strategy is constructed according to transparent and agreed-upon principles with messages designed to reach your target audience in both planned and opportunistic ways. Messages should remain consistent and their use should be systematic. Media engagement should focus on your organization’s communication goals, and should always be directed at those who hold a stake in the message.