Digital Marketing
Marx Layne & Company’s Digital Marketing team specializes
in SEO, Pay-Per-Click, Social Media Marketing, Content Marketing,
Website Development and Creative Services.
Managed SEO
SEO is an integral component of any digital marketing strategy. In concert with other specialized online tactics, Marx Layne’s Managed SEO for the automotive industry aims to help strengthen an organization’s visibility and authority online.
In short: SEO optimizes your visibility online.
The three primary pillars of SEO that we focus on are 1) Technical, 2) On-Page, and 3) Off-Page. Technical SEO refers to all the SEO activities that help improve a site and make it easier for visitors to navigate. On-page is the content on a site that impacts its ranking in the search engine (meta descriptions, keywords, meta titles, images, headers, and others). And, Off-page are the things not on a site that influences its ranking (e.g. backlinks, social media, and more).
Pay-Per-Click
More Traffic. Higher Conversion. Increased Brand Loyalty.
Understanding your target demographics and knowing their online activities are critical to determining if a Pay-Per-Click, organic search, or a combination of these tactics are the best approach for your organization. Without question, integrated SEO and PPC campaigns provide the maximum visibility. However, if there is an immediate window to spotlight your brand offering, PPC might be the most effective option.
PPC advertising encompasses a large scale of possibilities from platforms including Google, Facebook, LinkedIn and beyond. From search, social, display, and video, let Marx Layne’s automotive digital marketing team customize a results-focused PPC campaign that is specially tailored to your overall sales and marketing goals.
Social Media Marketing
Experience Is The Difference
Marx Layne’s automotive digital marketing team provides results-driven creative communication that works in harmony across channels, no matter which media are available and emerging:
Social Media Strategy Development
Social Media Design
Reputation Management
Community Engagement
Social Conversation Monitoring
Social Media Campaigns
Social Media Content Development & Marketing
Social Media Analytics
Social Media Advertising
We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends.
We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.
We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.
We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.
Learn more about Marx Layne’s approach to Social Media Marketing
Content Marketing
Better SEO. Increased Engagement. More Leads
Content marketing is a key online strategy that leverages unique media such as blog, articles, videos, podcasts and more to engage stakeholders, build trust in your organization, and ultimately help shorten sales cycles. Consistent use of content marketing establishes and nurtures relationships with your key audiences and works in concert with other tactics to help increase overall online visibility.
Our direct approach is designed to develop relevant, insightful, and consistent information to attract and retain a clearly defined audience and, ultimately, drive positive stakeholder action and perception. Our online content marketing helps in building trust for your brand and improves SEO and favorable visibility by impacting search engine article and blog rankings.
Website Development
Building Websites That Work — Make a Great First Impression
We build strategic, engaging experiences that help communicate a brand, enhance credibility, and drive traffic down the sales funnel.
Our Approach
To ensure your success, we apply our proven, four-step process — Discovery and Strategy, Content Creation, Design, and Site Development.
Discovery & Strategy — A research-driven approach
The Discovery phase is the first step in the overall development process. It sets the tone for the entire project and outlines all aspects of a proposed website. Specifically, it entails initial research, competitor analysis, defining technical specs and requirements, and establishing the overall business goal and desired outcomes.
Content Creation
Compelling and informative content
Digital content that engages, persuades, and ultimately influences targeted stakeholders while growing your business is without question the most important aspect of a website. All other components (design, visuals, videos, etc.) provide a secondary role. Design alone does not sell.
Design — Engaging design
The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand. First impressions can have a ripple effect on a multitude of marketing efforts. A strong website design can set the first impression for visitors, benefit SEO campaigns, help build trust, encourage users to convert, allow brands to stand out among competitors, bolster PPC campaigns, and so much more.
Development & Launch — Performance engineering
Although organizations are speeding up their digital initiatives and investing in enhanced website and digital tools, there often is not enough attention to the performance side of the equation. Performance engineering improves the speed and efficiency of a website while embedding performance into the design, architecture, and navigation of a site. When an organization has a well-designed and optimally performing website, it becomes easier to get more conversions.
Creative Services
Digital creativity is about leveraging an array of digital tools and technologies to explore creative ways of highlighting your ideas, industry solutions, and products and services. From photos, video production and overall branding, to podcast production, graphic design and logo development, Marx Layne’s automotive digital marketing team works to create the most insightful, efficient and effective digital communication tools.
Our Digital Team
INDUSTRY EXPERTS THAT ARE YOUR DIGITAL TEAM
The Marx Layne Detroit-based PR team are seasoned, media savvy experts with wide-ranging experience working with the news media and other key audiences within the automotive sector. Our professionals have a keen understanding of how the industry works and knows best how to help increase overall awareness and solidify and protect brand reputation. From the media, customers and suppliers, to employees, industry analysts and influencers, elected officials and others, we are well-versed in helping digitally-based businesses communicate.
Szudarek counsels clients in the automotive, technology and professional services industries, among others. He is directly responsible for directing a broad range of marketing communications, media relations, reputation management, expert positioning and strategic guidance activities for a broad range of clients in both the consumer and B2B market segments. Szudarek brings a unique understanding of the complexities of engineering and product development, management, and public policy and regulatory affairs, combined with the communications skills and relationships to deliver strategic programs.
Specific highlights include:
- Public relations and marketing communications advisory services to two Chinese automakers related to increased North American visibility
- Media affairs and communication strategy services within the automotive telematics sector for two of the world’s most recognizable brands
- Media relations and marketing communications services for numerous automotive component suppliers—both consumer and B2B
- Public relations counsel and day-to-day marketing communications for a premium European automaker
Prior to joining Marx Layne in 1998, Szudarek worked for another metropolitan Detroit area public relations agency, where his efforts were focused primarily in servicing a number of automotive suppliers in implementing marketing communication programs for use throughout North America. His academic credentials include a Bachelor of Arts degree in journalism from Wayne State University. He holds membership in the Automotive Press Association as well as other public and private board positions.
David Stoyka specializes in account management, creating and implementing strategic public relations and marketing campaigns, which includes messaging, media outreach, media training, onsite coordination, product launches and special events.
Stoyka works with variety of clients, specializing in automotive, manufacturing and transportation having worked with a numerous of tier 1 and 2 global suppliers.
He also has vast experience working with financial and professional services firms as well as entertainment, retail and hospitality on a local, regional and national level. He directs numerous account teams at Marx Layne & Co.
He has regularly been called on to carry out events including grand openings and groundbreaking ceremonies for large multinational companies. He has managed events in several states for Marx Layne clients.
Stoyka has worked in media for over 25 years having worked as a television news producer and research specialist for a major daily paper.
Matt Myftiu has more than 20 years experience working in communications and media, with specialties in the automotive and technology spaces. He spent over 15 years as a prominent writer and editor in the automotive and tech media, and knows how things work from the inside. Matt has also established strong relationships in these fields through his work at Marx Layne & Company.
Michele Mouyianis, Account Executive
Michele Mouyianis works on a roster of accounts, positioning client brands in the news media and on digital platforms.
Mouyianis comes to Marx Layne with two decades of experience in integrated marketing and communications, public relations and event management, including a strong background in the automotive industry. She has become a trusted advisor to C-Suite executives and global counterparts seeking sound communications counsel on managing market positioning, corporate identity, reputation and brand management throughout her career.
Before joining Marx Layne, Mouyianis served as the marketing and communications director for International Automotive Components, a $4.1 billion tier-one automotive supplier. She led the global strategic marketing direction for 50 plants and 17 innovation centers. Mouyianis also served as the interim marketing and communications director for a local nonprofit and has held various leadership positions at General Motors and IBM. She began her journalism career as a freelance writer and photographer for a local weekly publication.
Case Studies
DETROIT-BASED PUBLIC RELATIONS WITH GLOBAL MEDIA SAVVY
Our Thoughts
INSIGHTS TO OUR THINKING
Contact Us
LET’S TALK.
Marx Layne + Company: Automotive Public Relations & Communications Experts
Marx Layne + Company | (248) 855-6777
Metro Detroit: 31300 Orchard Lake Rd Suite 100, Farmington Hills, MI 48334
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