SEO is an integral component of any digital marketing strategy. In concert with other specialized online tactics, Marx Layne’s Managed SEO for the automotive industry aims to help strengthen an organization’s visibility and authority online.
In short: SEO optimizes your visibility online.
The three primary pillars of SEO that we focus on are 1) Technical, 2) On-Page, and 3) Off-Page. Technical SEO refers to all the SEO activities that help improve a site and make it easier for visitors to navigate. On-page is the content on a site that impacts its ranking in the search engine (meta descriptions, keywords, meta titles, images, headers, and others). And, Off-page are the things not on a site that influences its ranking (e.g. backlinks, social media, and more).
More Traffic. Higher Conversion. Increased Brand Loyalty.
Understanding your target demographics and knowing their online activities are critical to determining if a Pay-Per-Click, organic search, or a combination of these tactics are the best approach for your organization. Without question, integrated SEO and PPC campaigns provide the maximum visibility. However, if there is an immediate window to spotlight your brand offering, PPC might be the most effective option.
PPC advertising encompasses a large scale of possibilities from platforms including Google, Facebook, LinkedIn and beyond. From search, social, display, and video, let Marx Layne’s automotive digital marketing team customize a results-focused PPC campaign that is specially tailored to your overall sales and marketing goals.
Social Media Marketing
Experience Is The Difference
Marx Layne’s automotive digital marketing team provides results-driven creative communication that works in harmony across channels, no matter which media are available and emerging:
Social Media Strategy Development
Social Media Design
Social Conversation Monitoring
Social Media Campaigns
Social Media Content Development & Marketing
Social Media Analytics
Social Media Advertising
We stay on top of the trends. Social media trends evolve constantly. Marx Layne counsels our clients to prepare for and embrace changes while comprehending the underlying behavior that propels new trends.
We research current and emerging social media platforms to help our clients choose, build and manage profiles within the right networks for their brands.
We manage strategic relationships. Social media is where our clients cultivate relationships with their target audiences. We work tirelessly to expand our clients’ following and nurture connections with existing fans. Our social media experts are highly skilled at listening and managing two-way dialogue that ultimately raises awareness, changes perceptions and shifts behavior.
We craft messages that matter. At Marx Layne, we have a deep understanding of our clients’ consumers and key constituencies. We translate that knowledge through skillfully crafted messaging written in the unique voice of each client. We communicate using language specific to our clients’ industries while fitting the context of the respective social platform. Our clients trust us to humanize their brand through posted content and dialogue because we understand their voice.
Learn more about Marx Layne’s approach to Social Media Marketing
Better SEO. Increased Engagement. More Leads
Content marketing is a key online strategy that leverages unique media such as blog, articles, videos, podcasts and more to engage stakeholders, build trust in your organization, and ultimately help shorten sales cycles. Consistent use of content marketing establishes and nurtures relationships with your key audiences and works in concert with other tactics to help increase overall online visibility.
Our direct approach is designed to develop relevant, insightful, and consistent information to attract and retain a clearly defined audience and, ultimately, drive positive stakeholder action and perception. Our online content marketing helps in building trust for your brand and improves SEO and favorable visibility by impacting search engine article and blog rankings.
Building Websites That Work — Make a Great First Impression
We build strategic, engaging experiences that help communicate a brand, enhance credibility, and drive traffic down the sales funnel.
To ensure your success, we apply our proven, four-step process — Discovery and Strategy, Content Creation, Design, and Site Development.
Discovery & Strategy — A research-driven approach
The Discovery phase is the first step in the overall development process. It sets the tone for the entire project and outlines all aspects of a proposed website. Specifically, it entails initial research, competitor analysis, defining technical specs and requirements, and establishing the overall business goal and desired outcomes.
Compelling and informative content
Digital content that engages, persuades, and ultimately influences targeted stakeholders while growing your business is without question the most important aspect of a website. All other components (design, visuals, videos, etc.) provide a secondary role. Design alone does not sell.
Design — Engaging design
The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand. First impressions can have a ripple effect on a multitude of marketing efforts. A strong website design can set the first impression for visitors, benefit SEO campaigns, help build trust, encourage users to convert, allow brands to stand out among competitors, bolster PPC campaigns, and so much more.
Development & Launch — Performance engineering
Although organizations are speeding up their digital initiatives and investing in enhanced website and digital tools, there often is not enough attention to the performance side of the equation. Performance engineering improves the speed and efficiency of a website while embedding performance into the design, architecture, and navigation of a site. When an organization has a well-designed and optimally performing website, it becomes easier to get more conversions.
Digital creativity is about leveraging an array of digital tools and technologies to explore creative ways of highlighting your ideas, industry solutions, and products and services. From photos, video production and overall branding, to podcast production, graphic design and logo development, Marx Layne’s automotive digital marketing team works to create the most insightful, efficient and effective digital communication tools.