14 04, 2016

Should Your Business Be on the Live Streaming Bandwagon?


Bucharest, Romania - June 23, 2015: Periscope app log in screen on a mobile smartphone. Periscope is made by Twitter - lets you broadcast live video to the world. One of the great things about the Internet and social media are their enormous reach, including the ability to generate tremendous buzz very quickly [...]

Should Your Business Be on the Live Streaming Bandwagon?2017-09-19T12:19:08-04:00
13 04, 2016

Five Ways Twitter and Facebook Have Changed Politics


Since the last presidential election, social media channels such as Facebook and Twitter have played a bigger and bigger part in the way political campaigns are run, and the way in which various candidates are presented to the public. Moreover, Americans today are offered a new and immediate way in which they might interact with political [...]

Five Ways Twitter and Facebook Have Changed Politics2017-09-19T12:19:08-04:00
17 11, 2015

What Makes a Viral Video?


Every client asks for it, but few can actually achieve it: a viral video. So, what exactly is the secret? At the recent Digital Summit Conference in Detroit, video was a hot topic. The underlying message among all presenters was that videos that demonstrate the human side of a brand, through fun or heartfelt emotion, [...]

What Makes a Viral Video?2017-09-19T12:19:11-04:00
16 11, 2015

Trends on the Horizon


No matter what industry sector you are, only strategies that offer the greatest chance to move an organization forward will win the competitive battle for funding. Looking forward, we have identified a handful of drivers that will have an increasing amount of influence on which marketing communication strategies will prove most powerful. We discuss these [...]

Trends on the Horizon2015-11-16T23:12:31-05:00
16 11, 2015

Online’s Dirty Little Secret: Driving Traffic To Social Pages


The social media buzz these days is often about creating “great” engaging content. Content creation is certainly a major part of the social media marketing equation. Once a business has established an audience, it takes a tremendous amount of creativity to keep followers engaged. Just as important as content development, though much less discussed, is [...]

Online’s Dirty Little Secret: Driving Traffic To Social Pages2017-09-19T12:19:11-04:00
5 08, 2015

5 Social Media Tips for Business Professionals


The motivation for all professionals to use social media more effectively is universal: to increase awareness of their brand. Just as a sleek website is a requirement for every business – or risk looking like a fly-by-night entity – social media isn’t an option for professionals anymore, it’s a necessity. Simply activate an account with [...]

5 Social Media Tips for Business Professionals2017-09-19T12:19:13-04:00
5 08, 2015

Why your SEO strategy should start with media relations


For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have been major and minor freak-outs in the SEO community every time Google changes its search algorithm. That’s a lot of freaking out, considering that this month Google rolled out its 30th [...]

Why your SEO strategy should start with media relations2017-09-19T12:19:13-04:00
5 08, 2015

In the Age of the Liquid Web, Content is King


Media consuming habits are evolving in a crucial way, inspired by the devices we use to access the web. We’ve become a society where instant access to global information is always available whenever­—and wherever—we want it. We are constantly consuming information, thanks to the portability of web access. Approximately 90 percent of Americans have smartphones and [...]

In the Age of the Liquid Web, Content is King2017-09-19T12:19:13-04:00
5 08, 2015

PR Gameplan for Mergers and Acquisitions


Mergers and acquisitions are critical events in the life of a company. They impact key executives and staff, the community and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes a long way toward helping an organization control the message, shut down [...]

PR Gameplan for Mergers and Acquisitions2017-10-12T21:17:36-04:00
5 05, 2015

Managing Marketing Content For Your Organization


We are inspired and educated by cultural exhibits such as an art gallery because a curator has critically edited and arranged the works for meaningful impact. Without the efforts of a curator, we’d simply be overwhelmed by a chaotic overload of information. This is the same when it comes to online content and the scores [...]

Managing Marketing Content For Your Organization2017-09-19T12:19:14-04:00