30 03, 2020

How social media traffic is adapting to COVID-19

2020-03-30T15:27:09-04:00

In these uncertain times, marketing and communication professionals want to know where social media traffic is surging and where it is lagging. We all know so much has changed in the last two weeks – including how and when we use social networks. New behaviors must be foundational to social media marketing plans during [...]

How social media traffic is adapting to COVID-192020-03-30T15:27:09-04:00
26 03, 2020

COVID-19 and Social Media Delusion

2020-06-08T15:14:01-04:00

A new Pew Research Center survey found a COVID-19 information gulf between those who mainly receive their news through social media and those who mostly depend on traditional news sources. The survey found disparities in expectations for a vaccine (social media users less likely to be aware of the scientific community’s projection of vaccine readiness [...]

COVID-19 and Social Media Delusion2020-06-08T15:14:01-04:00
24 03, 2020

Social Media in Times of Social Distancing

2020-03-26T16:24:51-04:00

Mark Zuckerberg recently mentioned that current traffic on social media is outpacing New Year’s Eve night, traditionally the busiest day for all social media platforms. It’s not surprising as “shelter-at-home” policies and mandated shutdowns take place, folks are browsing their computers, phones and tablets more than ever to keep in contact, get information and [...]

Social Media in Times of Social Distancing2020-03-26T16:24:51-04:00
20 01, 2020

Takeaways from Online News Association’s annual conference

2020-03-04T15:02:19-05:00

The Pew Research Center came out with findings based on the Online News Association’s annual conference in late 2019, reporting on the changes in how Americans use online news outlets. Some of the most noteworthy takeaways from the findings are relevant lessons for business entities who use social media to communicate news. Three findings [...]

Takeaways from Online News Association’s annual conference2020-03-04T15:02:19-05:00
20 11, 2019

How restaurants and hoteliers can harness Instagram

2020-03-04T15:05:06-05:00

How restaurants & hoteliers can harness Instagram to increase revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access the application daily and more than 95 million posts shared each [...]

How restaurants and hoteliers can harness Instagram2020-03-04T15:05:06-05:00
2 11, 2019

Email marketing is not dead

2020-03-04T15:04:08-05:00

Email Marketing is Not Dead; It’s Still Key To Boost Your Brand Many new digital marketers claim that email marketing has been replaced by social media platforms. The truth is, email marketing is a highly cost-effective way to reach your target market. While some digital agencies like to treat social media as the mysterious, [...]

Email marketing is not dead2020-03-04T15:04:08-05:00
20 09, 2019

How your business should harness Instagram

2020-03-04T15:03:19-05:00

How to harness Instagram to drive revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access the application daily and more than 95 million posts shared each day, making it [...]

How your business should harness Instagram2020-03-04T15:03:19-05:00
1 11, 2018

Weathering a Social Media Crisis Communications Storm

2020-02-13T12:36:07-05:00

For businesses today, a social media presence is essential for employee attraction, brand equity, selling product and disseminating content. Industry sources estimate that 85 percent of U. S. consumers use social media. Social media channels allow businesses to interact with consumers and relay news in a timely and inexpensive manner. While the networking and marketing [...]

Weathering a Social Media Crisis Communications Storm2020-02-13T12:36:07-05:00
24 07, 2018

9 Tips from Marx Layne & Company to Keep Your Social Media Business Pages Sizzling During Summer

2020-02-13T12:36:22-05:00

Summer slow down can be a good thing as it give us time to re-charge, but it’s a bad thing if you ignore your social media business pages while doing so. During summer, most businesses are short-staffed with employees off on summer vacation. Think about that for a moment. If your employees are off, so [...]

9 Tips from Marx Layne & Company to Keep Your Social Media Business Pages Sizzling During Summer2020-02-13T12:36:22-05:00
12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

2017-09-19T12:19:00-04:00

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?2017-09-19T12:19:00-04:00