6 05, 2021

Are Electric Vehicles the Path to a Greener Planet?

2021-05-06T20:29:10-04:00

By Marx Layne A Detroit-based automotive public relations and digital media agency A hot topic that continues to permeate headlines worldwide is the future of electric vehicles or EVs, for short. Every year more EVs are rolling off the assembly line as automakers and governments respond to the increasing demand for greener and cleaner [...]

Are Electric Vehicles the Path to a Greener Planet?2021-05-06T20:29:10-04:00
30 04, 2021

Digital media Interviews are here to stay; So is proper preparation

2021-04-30T08:03:49-04:00

Zoom, Microsoft Teams, Skype or Webex media interviews are now a permanent feature of news gathering. The pandemic forced many of us, including reporters, to work remotely. What we’ve all lost is the face-to-face “personal touchpoint.” But you can’t dispute the advantages of the technology, and how it has helped the media and the [...]

Digital media Interviews are here to stay; So is proper preparation2021-04-30T08:03:49-04:00
15 04, 2021

The Future of Journalism is in Your Inbox

2021-04-15T16:34:16-04:00

Journalism is not going away. Yes, the evolution of its delivery options has been accelerated as outdated methods clear the way for new digital alternatives. Journalism's revenue stream is also going through an evolution. Axios, the digital media outlet which invests in quality journalism, is a good example of the changes that have manifested [...]

The Future of Journalism is in Your Inbox2021-04-15T16:34:16-04:00
3 02, 2021

The future is electric under Biden

2021-02-15T00:28:21-05:00

By Marx Layne – A Detroit-based public relations and digital media agency The outlook of electric vehicles (EVs) is expected to excel under the new administration if President Biden’s campaign promises were any indication. Here is automotive aficionado Michael Szudarek from Marx Layne & Company offering some key insights on what is to come. [...]

The future is electric under Biden2021-02-15T00:28:21-05:00
21 01, 2021

Top 10 Media Trends for 2021

2021-05-21T14:25:46-04:00

By Marx Layne A Detroit-based public relations and digital media agency  To call 2020 unique would be the understatement of the century. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations were no exception. While some of the developments cited here have been [...]

Top 10 Media Trends for 20212021-05-21T14:25:46-04:00
16 01, 2018

NERVTeh’s Pioneering Autonomous AI On Display At NAIAS

2019-08-11T23:44:10-04:00

The North American International Auto Show (NAIAS) is in full-gear at Cobo Center in Detroit. For the 2018 show, autonomous vehicle technology is in the driver’s seat, moving the auto industry into the future. As the auto industry goes through a massive shift toward increased autonomous technology in the cars we drive, NAIAS attendees are [...]

NERVTeh’s Pioneering Autonomous AI On Display At NAIAS2019-08-11T23:44:10-04:00
9 05, 2017

Things go can viral at warp speed in today’s connected world

2017-10-12T21:14:37-04:00

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

Things go can viral at warp speed in today’s connected world2017-10-12T21:14:37-04:00
25 10, 2016

Senior Living Facilities And The Media

2017-10-12T21:15:09-04:00

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media2017-10-12T21:15:09-04:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

2017-10-12T21:16:10-04:00

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies2017-10-12T21:16:10-04:00
8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

2017-10-12T21:16:44-04:00

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”2017-10-12T21:16:44-04:00
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