21 01, 2021

Top 10 Media Trends for 2021

2021-05-21T14:25:46-04:00

By Marx Layne A Detroit-based public relations and digital media agency  To call 2020 unique would be the understatement of the century. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations were no exception. While some of the developments cited here have been [...]

Top 10 Media Trends for 20212021-05-21T14:25:46-04:00
12 01, 2021

Automated commercial vehicles are on the fast track

2021-01-12T18:31:57-05:00

Automated commercial vehicles accelerate as result of billions in investments There has been a lot of talk in recent years about when we’ll all be passengers in our self-driving cars and give up control of the wheel on a daily basis. But while progress is being made in that area, it’s still many years [...]

Automated commercial vehicles are on the fast track2021-01-12T18:31:57-05:00
4 12, 2020

Disruptive Technology and Trends for Industry 4.0 in The Year Ahead

2020-12-04T12:22:09-05:00

With 2021 on the horizon, a new year brings with it new levels of disruption and change. Here are some key trends that businesses in Industry 4.0 should anticipate and prepare to adopt in the coming year. Big Data  Today’s high-tech vehicles function more like smartphones than the vehicles of the past. They ship [...]

Disruptive Technology and Trends for Industry 4.0 in The Year Ahead2020-12-04T12:22:09-05:00
16 11, 2020

The future of mobility in the face of COVID-19

2020-11-16T11:09:02-05:00

Automakers have been innovating and adapting to change ever since Henry Ford invented the first moving assembly line and made vehicles affordable on a mass scale. Fast forward nearly a century later, and the Great Recession nearly destroyed the American automotive industry –– yet they survived –– and adapted once again with technology and [...]

The future of mobility in the face of COVID-192020-11-16T11:09:02-05:00
21 10, 2020

Are new cars becoming too expensive?

2020-10-21T14:07:35-04:00

Yes. New cars have unquestionably become more expensive over the years, partly due to consumer demand for more features, but that is not the only reason. Advancements in vehicle safety and technology, engineering and design and government regulations are duly responsible for driving up window stickers. Smarter cars cost more Modern vehicles have come [...]

Are new cars becoming too expensive?2020-10-21T14:07:35-04:00
14 09, 2020

Five trends automakers must drive to survive

2020-09-28T08:50:22-04:00

Business, as usual, is no longer an option for OEMs. Given the unprecedented uncertainty facing the auto industry, one thing is sure: automakers must recalibrate their business strategies if they plan to survive in a COVID-19 era. The reality is that the global automotive market was already feeling the impact of disruption Pre-COVID-19 with [...]

Five trends automakers must drive to survive2020-09-28T08:50:22-04:00
17 06, 2020

COVID-19 Pandemic and the AV Industry

2020-06-30T11:30:02-04:00

COVID-19 Pandemic May Delay Arrival Of Autonomous Vehicles, But Future Remains Bright For AV Industry Below is our recent interview with Mike Szudarek, who leads the Automotive Public Relations practice at Marx Layne & Company. Q: How has the COVID-19 pandemic affected the future of Autonomous Vehicles? A: One key question as the world works to emerge [...]

COVID-19 Pandemic and the AV Industry2020-06-30T11:30:02-04:00
16 06, 2020

The Impact of COVID-19 on Broadcast News

2020-06-16T15:05:09-04:00

Like many industries disrupted by the COVID-19 pandemic, broadcast news had to change its operational model dramatically. It is likely a game changer for the industry. With remote reporting and video interviews, the broadcast news in-studio broadcast model has been upset. An untold benefit is that operating this way is inexpensive. Less crew, less [...]

The Impact of COVID-19 on Broadcast News2020-06-16T15:05:09-04:00
16 06, 2020

Community Giving Remains an Important Part of Our DNA

2020-06-17T12:17:54-04:00

Since our agency’s inception more than 30 years ago, our Marx Layne team has held the belief that giving back to our community is just as important as providing outstanding communications services to our clients. And during these challenging times, when the need has been so great, we are proud to continue to give [...]

Community Giving Remains an Important Part of Our DNA2020-06-17T12:17:54-04:00
16 06, 2020

Reopening Businesses Requires Creative PR Plans

2021-05-21T14:25:51-04:00

Reopening Businesses Will Need Creative, Comprehensive Communications Plans As the coronavirus pandemic appears to flatten in Michigan, businesses are exploring creative ways to reopen. But it is far from business as usual, and it may stay that way for the foreseeable future. The threat posed by COVID-19 is still all-too real and companies will [...]

Reopening Businesses Requires Creative PR Plans2021-05-21T14:25:51-04:00
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