The biggest changes the auto industry has seen since its inception over 100 years ago are upon us. Our automotive team at Marx Layne has navigated the ups and downs of the industry for nearly four decades. We are living through an exciting, transitional time for the industry, and we’re glad to see it’s [...]
Written by Michael Szudarek Today’s business world is undergoing a profound transformation. The rise of the algorithmic economy, driven by the convergence of data, technology, and automation, has created new opportunities and challenges for businesses across the globe. Public relations is no exception, as it plays a pivotal role in shaping an organization's image [...]
In an era defined by unprecedented connectivity and information sharing, organizations face new and complex challenges when it comes to crisis management. Traditional crisis communication strategies focused on addressing immediate operational issues (HR and various legal issues, for example) are no longer sufficient. The emergence of social risk, driven by the rapid dissemination of [...]
We can’t tell you how many times we have heard the question asked by media, automotive and PR executives, as well as the public — Is the North American International Auto Show still relevant, or has it run its course? When it returned last fall, after a three-year absence, no one knew what to [...]
At Marx Layne Public Relations & Digital Media, we frequently meet with clients, including attorneys , accountants, architects and engineers accustomed to public speaking, who may not see the benefit of media training. While these highly articulate clients may be effective addressing a court, or a group of colleagues, speaking to the media requires a [...]
In the bustling culinary scene of southeast Michigan, standing out in the public eye during the holiday season and maintaining a strong presence through the slower months of January and February is vital for restaurants and bars. With fierce competition for corporate holiday events and private party attention, it's crucial to create and launch [...]
In today's digital world, the dynamics of public relations and communication are constantly evolving. Traditional media relations, which focused on building relationships with journalists and traditional news outlets, has undergone a significant transformation. The rise of social media and the emergence of online influencers have ushered in a new era in the realm of [...]
The health and wellness industry sector is growing for several reasons: People are becoming more conscious of the well-being and are taking greater responsibility for their health. As the populations ages, there is a greater focus on living longer, healthier lives. There is also a shift towards holistic health. Health and wellness products benefit greatly from [...]
Michael Layne There are several factors to consider when selecting a highly capable Crisis Communications and Reputation Management Firm. First and foremost, make sure the firm you select has extensive experience in crisis communications and reputation management. This is a very specific communications discipline that requires good judgement, related knowledge and a proven track record of [...]
Michael Layne, President Marx Layne Public Relations & Digital Media Business insurance provides essential protection to safeguard against potential risks and liabilities. Oftentimes, the frenzy of media and social media coverage as well as internal and external dialogue that transpires when an unexpected crisis hits your business – is not anticipated and planned for in [...]
