Make media relations the centerpiece of your 2020 marketing plan Good marketing should be designed to raise a company’s brand, sales and bottom-line results.  Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media relations. Effective media relations does more than just get [...]

The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface of a story. They sometimes discover things powerful people don’t want the public to know. Whether the public sees [...]

A television interview can be intimidating but it doesn’t need to be. Television provides a great opportunity to support your brand and present a story or message to an audience that your organization needs to reach. It won’t transform your business but it can be important to your overall PR and marketing strategy. Marx Layne [...]