25 10, 2016

Senior Living Facilities And The Media


Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media2017-10-12T21:15:09-04:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies


In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies2017-10-12T21:16:10-04:00
21 09, 2016

Are you ready when the media comes knocking?


By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera.  Each one of us is a potential “citizen” journalist.  We are connected 24/7 and that means a reporter’s next great news tip could come from his neighbor’s teenage daughter rather than his best news source. The question [...]

Are you ready when the media comes knocking?2020-02-13T12:51:25-05:00
5 05, 2015

Managing Marketing Content For Your Organization


We are inspired and educated by cultural exhibits such as an art gallery because a curator has critically edited and arranged the works for meaningful impact. Without the efforts of a curator, we’d simply be overwhelmed by a chaotic overload of information. This is the same when it comes to online content and the scores [...]

Managing Marketing Content For Your Organization2017-09-19T12:19:14-04:00
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